Copywriter

Job Title: CopywriterDepartment: MarketingReports To: Marketing ManagerOrganisation: BIGNxtOrganisation Website: Company Overview:BIGNxt is a EdTech brand based out of UAE providing exceptional educational opportunities andfostering a vibrant academic community. We are committed to innovation, excellence in teaching,and the holistic development of our students.Position Overview:We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The idealcandidate will be responsible for producing engaging, high-quality content that resonates withour target audience, supports our brand objectives, and drives enrollment and engagement. Thisrole requires a keen understanding of higher education, exceptional writing skills, and the abilityto collaborate effectively with various stakeholders.Key Responsibilities:• Content Creation: Write compelling, clear, and persuasive copy for a variety of marketingmaterials, including websites, email campaigns, social media, brochures, newsletters,advertisements, and other promotional materials.• Campaign Development: Collaborate with the Marketing team to develop and executecontent strategies and campaigns that align with the company's goals and target audience.• Brand Voice: Maintain and refine the company's brand voice and ensure consistency acrossall written communications.• Research: Conduct thorough research to understand the higher education landscape,target audience, and competitive environment to create relevant and impactful content.• SEO Optimization: Implement SEO best practices to enhance the visibility and searchabilityof online content.• Editing and Proofreading: Review and edit content for accuracy, grammar, style, and tone,ensuring all materials meet high-quality standards.• Collaboration: Work closely with designers, marketing managers, and other team membersto ensure cohesive and effective marketing efforts.• Performance Tracking: Monitor and analyze the performance of content and campaigns,using insights to improve future efforts.• Management & Execution: Ensure all art works are uploaded on social media platformsas per the scheduled calendar.Qualifications:Education: Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field.Experience: Minimum of 3 years of professional copywriting experience, preferably in the highereducation sector or a related field.Skills:- Exceptional writing, editing, and proofreading skills.- Strong understanding of marketing principles and strategies.- Social Media Management- Proficiency in SEO and digital marketing best practices.- Ability to write for various platforms and audiences.- Excellent research skills and attention to detail.- Creative thinking and problem-solving abilities.- Strong interpersonal and communication skills.- Ability to manage multiple projects and meet deadlines in a fast-paced environment.Tools: Proficiency with content management systems (CMS), social media platforms, andmarketing tools such as Google Analytics, and email marketing software.Application Process:To apply, please submit your resume, a cover letter detailing your relevant experience, and aportfolio of your work demonstrating your copywriting skills and range.

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