Job Title:
Copywriter
Company: Craft Worldwide
Location: Mumbai, Maharashtra
Created: 2025-11-19
Job Type: Full Time
Job Description:
Key Responsibilities: Developcreative concepts and copyfor digital, social, film, print, and integrated campaigns. Collaborate with art directors, designers, and strategists to bring ideas to life withclarity, wit, and emotional resonance . Writevideo scripts, taglines, social content, website copy, and brand storytelling pieces . Adapt master brand campaigns for different markets and formats while ensuringtone and brand consistency . Translate creative briefs intoimpactful communication ideasthat align with client objectives. Participate inbrainstorming sessionsand contribute to the ideation of campaign concepts. Ensure copy meets brand guidelines and passes throughinternal and client reviews smoothly . Stay up to date withindustry trends, pop culture, and new digital storytelling formats .Qualifications & Skills: Bachelor’s degree inAdvertising, Communication, English, Journalism, or related field . 3–6 years of experience as aCopywriterin an agency or content production environment. Strong portfolio demonstratingconceptual thinking, versatility, and craft . Excellent command of language, tone, and storytelling. Ability to write across formats — short-form, long-form, conversational, and persuasive. Strong understanding ofdigital platforms, brand voice, and audience behavior . Collaborative mindset and ability to work closely with creative and production