Content Writer- Real Estate-Product Based Company

Job Title: Content WriterLocation: Mumbai-PowaiExperience: 2+ yearsMode-: WFO-5 DaysAbout the RoleWe’re looking for a content writer who can turn words into action.content isn’t just about sounding good — it’s about driving leads, conversions, and trust. You’ll collaborate with the growth, design, and product teams to craft sharp, persuasive copy that moves buyers and sellers through the funnel.Key Responsibilities- Write conversion-focused copy for landing pages, ad creatives, WhatsApp/email campaigns, and in-app flows. - Craft high-impact headlines, hooks, and CTAs tailored to each funnel stage. - Collaborate with performance marketing teams to A/B test copy and optimize for CTR/CPL. - Maintain and evolve brand voice — warm, clear, and trustworthy. - Repurpose customer stories/testimonials into conversion assets (ads, emails, microsites). - Script short-form videos/reels with the design and video teams. - Track content performance metrics and iterate based on data.Requirements- 2–4 years of writing experience, ideally in startups, D2C, or performance-led brands. - Portfolio showcasing landing pages, ads, or campaigns that achieved measurable conversions. - Strong understanding of persuasion, consumer psychology, and funnel-driven content. - Ability to switch between short punchy copy (ads) and trust-building content (emails/blogs). - Comfortable with fast turnarounds and experimentation.Nice-to-Haves- Experience in real estate, fintech, or other high-ticket categories. - Familiarity with tools like Google Optimize, Hotjar, or CRM workflows. - Basic SEO understanding for performance landing pages.

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