Senior Copywriter

DESIGNATION: Sr. Creative StrategistJob DescriptionMajor Roles & Responsibilities:- Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting. - Work with the New Business team on all creative ideation and a creative showcase for any pitch. - Present the entire creative plan for any campaign or narration of any script to clients on any brand. - Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team. - Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks. - Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy. - Provide visual direction to the graphic design team on any idea or concept that comes from your team. - Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process. - Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals. - Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea. - Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times. - Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.Skills Required:- Strong creative thinking and problem-solving skills. - Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients. - Knowledge of industry trends and competitor offerings. - Strong communication and collaboration skills. - Ability to manage a team of junior creative resources and provide direction to them. - Strong presentation skills. - Attention to detail and ability to manage multiple projects simultaneously. - Proficiency in Microsoft Office Suite and Adobe Creative Suite. - Understanding of target audience and ability to create content that appeals to them. - Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.

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