Senior Copywriter

Job Purpose: The Junior Copywriter is responsible for maintaining position in the market by contributing to:● Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy ● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches ● Creation of innovative, creative solutions across platforms ● Smooth inter-department collaborationRole Responsibilities & Deliverables:1. Strategic ● Work with content partners to generate new concepts and opportunities ● Create case studies along with the Account Management team to be used for award entries, partnerships and pitches2. Communication & Coordination:● Attend mid-size campaign briefs by the Account Management team ● Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship3. Creative Strategy:● Decode briefs along with the account management team ● Brand strategy & execution plan basis the decoded client brief for campaigns ● Brand strategy for new client pitches ● Pitch mid-size campaigns to clients along with the Account Management team ● Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships ● Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships4. Creative Execution:● Create contextual, innovative content ● Collaborate with functional teams for executing client briefs ● Work closely with arts & graphics, video and production teams to co-create content.

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