Content Writer

About us/Company overview: mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you: - You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. - You are Bold, Young and Confident. Come, join the pack! Job Summary: We’re looking for a creative and detail-oriented Content Writer with 1–3 years of experience to join our growing team. If you’re passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. We'd love to meet you. Responsibilities: Write high-performing & data backed content for website banners, offers communication, CRM. Create UGC video scripts, performance ad copy, and influencer briefs. Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement Collaborate closely with design, marketing, and product teams to develop cohesive campaigns Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines Conduct content research and competitor analysis to optimize messaging for D2C consumers Data-analysis to understand the performance of every piece of content going live. Qualifications: 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups Strong command of English language, grammar, tone, and structure Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.) Experience working in a fast-paced environment Collaborative mindset and comfort in receiving and implementing feedback Social Media handles: Website - LinkedIn - Instagram - Contact us: Careers –

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