Junior Copywriter

About Us: Lxme is a leading financial services platform in India, committed to revolutionizing the way women manage and grow their finances. We are on a mission to provide innovative and accessible financial solutions to our women audience, leveraging cutting-edge technology and a customer-centric approach. Key Responsibilities: Develop and execute high-quality, conversion-driven copy for digital campaigns, social media, website content, email marketing, and paid ads. Collaborate with designers, strategists, and marketing teams to create compelling brand storytelling. Simplify complex financial concepts into engaging and digestible content for a broad audience. Oversee content strategy, ensuring alignment with brand objectives and user engagement goals. Optimize copy for SEO, performance marketing, and user experience. Stay updated on industry trends, consumer behavior, and best practices in digital content. Required Skills & Experience: Minimum 1-3 years of experience in copywriting, content strategy, or a similar role within an advertising agency. Proven ability to craft impactful digital-first content across multiple formats (social media, ads, blogs, UX copy, etc.). Strong understanding of personal finance and ability to translate financial concepts into user-friendly content. Ability to balance creativity with data-driven decision-making. Excellent communication and collaboration skills Preferred Qualifications: Experience in fintech, financial services, or women-focused platforms. Exposure to UX writing and microcopy development. Strong portfolio showcasing diverse digital content. Why Join Us? Work with a purpose-driven brand empowering women financially. Be part of a collaborative, high-energy team that values creativity and innovation. Growth opportunities in a fast-paced digital ecosystem. Competitive compensation and benefits.

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