VP – YouTube Monetization & Digital Video Revenue | SonyLIV

Location: MumbaiExperience: 15+ yearsEducation: MBA preferredRole OverviewThis role will own and scale the YouTube revenue business for SonyLIV, with end-to-end accountability for monetization strategy, revenue delivery, and platform growth.The incumbent will drive a revenue-first approach to content, audience, and platform strategy, unlocking value across Sony’s extensive content ecosystem and building a high-performing monetization engine across YouTube channels.Key Responsibilities1. Revenue Ownership & StrategyOwn and deliver annual and monthly YouTube revenue targets across all channelsDefine and execute the monetization roadmap, focusing on yield optimization and revenue scaleDrive forecasting, revenue planning, and performance tracking2. Monetization & Yield OptimizationMaximize revenue through ad monetization (CPM/RPM optimization, fill rates, ad formats including pre/mid/post-roll)Identify and scale new revenue streams including brand integrations, partnerships, and content-led monetizationContinuously improve yield per view and per asset3. Content strategyPartner with content teams to shape content strategy based on monetization potentialDrive monetization of existing content library through repackaging, recirculation, and long-tail strategies4. Network & Scale ManagementLead monetization across a network of YouTube channels and large-scale content librariesEnsure maximum revenue extraction from both new and archived content5. Data, Analytics & ExperimentationBuild a data-driven monetization engine leveraging YouTube Analytics, BigQuery, Python, and third-party toolsDrive experimentation culture (A/B testing) across formats, creatives, and publishing strategiesTranslate data into actionable revenue insights6. Leadership & Team BuildingBuild, lead, and scale a high-performing YouTube monetization and analytics teamDefine team structure, KPIs, and ways of workingDrive cross-functional alignment across content, marketing, and business teams7. Governance & ComplianceEnsure adherence to platform policies, copyright, and content rights managementOversee revenue tracking, settlements, and compliance frameworksRequired Skills & CompetenciesProven track record of owning and scaling digital video revenue / YouTube monetization at scaleDeep expertise in YouTube monetization ecosystem (ads, RPM/CPM optimization, content yield strategies)Strong understanding of platform algorithms, video SEO, and audience behaviorExperience in leading large teams and cross-functional initiativesStrong analytical and data-driven decision-making capabilityHands-on familiarity with analytics tools (YouTube Analytics, BigQuery, Python, Sprinklr or similar)Excellent stakeholder management and business acumenWhy Join Us?Sony Pictures Networks India is home to some of India’s most loved entertainment brands including SET, SAB, MAX, PIX, Sony BBC Earth, Sony Marathi, and Sony Sports Network channels.Our OTT platform SonyLIV is at the forefront of our digital transformation, making us a digitally-led content powerhouse.We are proud of our people-first culture:Recognized by Great Place to Work Institute for 5 consecutive yearsFeatured in the Working Mother & Avtar Best Companies for Women in India Hall of FameWinners at ET Human Capital Awards across multiple categoriesRecognized by Brandon Hall Group for excellence in learning practices

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