Retail Jewellery Sales Executive

Job Description – Retail Jewellery Sales ExecutiveDepartment: Retail Sales Reporting To: Store Manager / Area Sales Manager Location: Jewellery Showroom Role ObjectiveTo drive jewellery sales by delivering exceptional customer experience, achieving sales targets, and maintaining the highest standards of product presentation, trust, and compliance.Key Responsibilities1. Sales & Customer ExperienceWelcome customers and understand their jewellery requirements (occasion, budget, design).Present and explain jewellery designs, purity, certification, pricing, and offers.Achieve individual and store sales targets (value, weight, and conversion).Upsell and cross-sell related jewellery and add-on products.Build trust and long-term customer relationships.2. Product KnowledgeMaintain in-depth knowledge of gold, diamond, silver, and lab-grown jewellery.Explain purity (karat), diamond grading (4Cs), certifications, and buyback/exchange policies.Stay updated on new collections, pricing changes, and promotions.3. Billing & Store OperationsPrepare accurate bills and ensure compliance with pricing and discount approvals.Assist in stock inward/outward, tagging, and daily stock verification.Follow SOPs for security, inventory control, and loss prevention.4. Visual Merchandising & Store HygieneEnsure jewellery displays meet brand and visual merchandising guidelines.Maintain cleanliness, lighting, and overall showroom appearance.Ensure all jewellery is properly displayed, labelled, and secured.5. Customer Relationship ManagementCapture customer details for follow-ups, repeat visits, and festive campaigns.Handle customer queries and basic complaints politely and professionally.Support after-sales services such as repairs, resizing, and customization follow-ups.6. Compliance & DisciplineAdhere to company policies, grooming standards, and code of conduct.Maintain punctuality, attendance, and professionalism at all times.Follow safety and security protocols strictly.Key Performance Indicators (KPIs)Sales value and weight targetsConversion ratio & average bill valueCustomer satisfaction & repeat salesSOP and audit complianceQualifications & ExperienceMinimum qualification: 12th Pass / Graduate preferredExperience: 1–4 years in retail jewellery sales (preferred)Knowledge of basic computer skillsStrong communication and customer-handling skillsSkills & AttributesTrust-building and persuasive selling skillsAttention to detail and accuracyWell-groomed, confident, and customer-centricTarget-oriented with team-working abilityWork ConditionsStanding for long hoursWeekend and festive season workingRotational shifts as per store requirement

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