Area Sales Manager

AREA SALES MANAGER - RENAULT INDIA PRIVATE LIMITEDJOB LOCATION: Mumbai/ Gurgaon/ KolkataPrincipal Accountabilities:1. Territory Sales Volumes:• Efficient management of Renault India commercial budgets.• Implementation of commercial activity campaigns.• Manage new model launches at the dealership end.• Ensure achievement of dealer‑wise wholesale targets.2. Market Share (based on TIV):• Study competitor efforts and strategies in the territory and share relevant insights with H.O. teams.• Provide feedback on the efficiency of dealer programmes.• Micro‑level monitoring of dealership local marketing activities.• Collaborate with Marketing to enhance brand visibility in the territory.3. Customer Retention:• Monitor the dealership’s Lost Customer Database.• Conduct RCA for enquiries not converted into bookings.• Strengthen dealership referral programmes.• Implement initiatives to improve customer experience (CX) across the dealer network.• Ensure dealer staff are trained per RIPL guidelines.4. Dealer Relationship Management:• Assist the Business Manager with dealer financial performance issues.• Oversee dealer stock management to control ageing and improve stock turn.• Build professional and motivational relationships with Sales Consultant teams.• Ensure achievement of quality and profit objectives for assigned dealers.CHALLENGES:-Role Complexity:Difficult to influence the DP (Dealer Principal)Customize the dealership‑profitability‑model specific to the DP.Solution Mechanism:Difficult to work with fluctuating market uncertaintiesEstablish strong connections at competitor OEMs, competitor dealerships, and local government bodies.KEY INTERACTIONS:-Internal:• Network Development team• Field After Sales & Field AXS teams• H.O. Teams (Sales Planning; Customer Care)• Finance DepartmentExternal:• Dealership Principals and Dealership Staff• Banks & Financiers (in the assigned territory)KNOWLEDGE & SKILLS:-Qualifications :• U.G, Degree in Mechanical / Automobile Engineering : B.E / B.Tech• Post Graduate Degree (MBA) or Diploma (PGDBM)Relevant Experience : Similar position in Channel Sales business with OEMs ; minimum 5 – 10 yrs of Field ExperienceCore Competencies :1. Commercial Acumen2. Product Knowledge3. Focus on Dealership Profitability4. Competition Awareness5. Customer Focus6. Relationship management Skills (DP)7. Collaborative Team Player, 8. Adaptability & Flexibility9. Leadership (training & motivating dealership staff)

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