Sales Executive

Department : Sales & Business Development Location : Lower Parel, Mumbai Reports To : Sales Manager / Regional HeadAbout the Role: We’re looking for a driven and energetic HORECA Sales Executive to expand our brand presence across hotels, restaurants, and cafés. The ideal candidate will have a strong network in the F&B industry, a passion for food, and the ability to drive sales growth through relationship management and on- ground execution.Key Responsibilities: Business Development: Identify and on-board new HORECA clients including hotels, restaurants, caterers, and cafes. Account Management: Maintain strong relationships with existing clients to ensure repeat business and customer satisfaction. Sales Targets: Achieve monthly and quarterly sales targets for the assigned territory. Product Promotion: Educate chefs, purchase managers, and owners about the brand’s product range, usage, and benefits. Sampling & Demos: Conduct product tastings and demonstrations to drive trials and conversions. Negotiation & Closure: Handle pricing discussions, order processing, and payment follow-ups. Market Intelligence: Gather insights on competitor activities, pricing, and new product trends in the HORECA segment. Coordination: Work closely with the supply chain, marketing, and finance teams to ensure smooth order fulfilment and client service. Reporting: Prepare daily/weekly sales reports and share market feedback with management. Requirements: Experience: 2–5 years of sales experience in the HORECA / Institutional / Food Service segment. Industry Background: FMCG, food ingredients, sauces, beverages, or related categories preferred.Skills: Excellent communication and interpersonal skills Strong negotiation and closing ability Self-motivated and target-oriented Familiar with local HORECA market and decision-makers Basic knowledge of CRM tools and MS OfficeEducation: Bachelor’s degree in Business, Marketing, or a related field preferred.Perks & Benefits: • Competitive salary + incentives • Travel and communication allowance • Product training and development support • Opportunity to grow with a fast-scaling food brand

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