Account Manager - Social Media (YouTube & Instagram)

Role Overview:We are seeking an experienced and detail-oriented Account Manager – Social Media to oversee and grow our presence on YouTube and Instagram for unstumbled, unsobered & unsobered Hindi. The ideal candidate will be responsible for managing content calendars, ensuring platform optimization, driving engagement, and delivering measurable growth through data-driven strategies.Key Responsibilities:YouTube Management for unsobered English- Execute the YouTube content calendar for long-form videos, Shorts, and community posts. - Optimize content with SEO-driven titles, descriptions, tags, and thumbnails. - Maintain playlists and categories to improve discoverability. - Engage with the community through comments, messages, and trending conversations. - Track key metrics such as watch time, retention, CTR, impressions, and engagement. - Provide weekly performance reports with insights and recommendations. - Implement A/B testing of thumbnails and titles to enhance performance. - Stay updated on algorithm changes, trends, and best practices. - Identify collaboration and cross-promotion opportunities.Instagram Management for unstumbled, unsobered & unsobered Hindi- Manage the Instagram content calendar across feed posts, Reels, and Stories. - Ensure high-quality content with strong captions, trending hashtags, and optimal timing. - Coordinate with designers and editors for visually compelling creatives. - Actively engage with the community through comments, DMs, and interactive Story features. - Monitor performance metrics such as reach, impressions, engagement, and follower growth. - Analyze Reels performance and optimize based on trends. - Explore collaborations, influencer tie-ups, and partnerships to grow reach. - Research and experiment with new platform features to stay ahead of trends.Key Success Metrics- Growth in YouTube subscribers, watch time, and engagement. - Growth in Instagram followers, reach, and interaction rate. - Timely and consistent execution of content calendars. - Improved performance through data-backed insights. - Effective audience and community engagement.Qualifications- Bachelor’s degree in Marketing, Communications, or related field. - 1–3 years of experience in social media management (agency or brand side). - Strong understanding of YouTube and Instagram algorithms, SEO, and trends. - Proficiency in content planning, execution, and analytics. - Excellent written and verbal communication skills. - Analytical mindset with the ability to derive insights from data. - Collaborative approach with the ability to work with cross-functional teams.

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