Sales And Marketing Specialist

Sales and Marketing Specialist - Education Organisation Description Abbey Road Institute Mumbai is a premier music production and audio engineering school, creating the next generation of Indian music producers and sound engineers. Our globally recognized programs, inspired by Abbey Road Studios London, are delivered at our state-of-the-art campus within Bay Owl Studios in Khar, Mumbai. We provide a blend of practical and theoretical teaching with a unique approach to studio education, covering music production and theory, audio engineering and acoustics, as well as management and music business. Our offerings include a one-year Advanced Diploma in Music Production and Sound Engineering, a 5-month Advanced Diploma in Audio Post Production for Film and TV, and various short courses and masterclasses. Join us to advance your career in music and audio. Location: Khar, Mumbai - On-site - Full time About the role We’re looking for a hands-on salesperson who can run performance marketing end to end for a specialist music production and audio engineering school. You will manage Meta and Google Ads, handle bilingual counselling calls in English and Hindi, and convert enquiries into visits, applications, and enrolments for Abbey Road Institute Mumbai. Responsibilities • Own the admissions pipeline in HubSpot - speed to lead, disciplined follow ups, clean data. • Plan, launch, and optimise Meta and Google Ads for lead generation and events for a vocational diploma audience. • Build audiences, pixels, UTMs, and conversion goals - maintain a simple ROI and CPL tracker. • Map the admissions calendar - board exam results, university timelines, festival periods - and align budgets, creatives, and messaging. • Conduct discovery and counselling calls in English and Hindi - guide students and parents on fit, timelines, and payment plans. • Nurture leads with WhatsApp and email sequences - FAQs, visit reminders, post visit follow ups. • Drive events - Open Days and campus tours - promotion, registrations, show ups, and conversions inside 7 to 14 days. • Keep website and landing pages current - offers, dates, FAQs - coordinate with the design and content team. • Report weekly and monthly - CPL, CPA, contact rate, visit rate, application and enrolment rate, source wise conversion and drop offs. • Maintain rigorous CRM hygiene - statuses, notes, tasks, and deal stages always up to date. What we’re looking for • At least 3 to 6 years in education sector sales, preferably with vocational or diploma admissions experience. • Deep, hands-on Meta Ads Manager and Google Ads experience for education lead generation. • Strong understanding of college student behaviour - discovery windows, decision triggers, parent concerns, and admission timelines. • Fluent spoken English and Hindi - confident with both students and parents. • Strong HubSpot user - contacts, deals, sequences, snippets, and dashboards. • Comfortable using google workspace • Working knowledge of analytics and attribution - GA goals and UTMs. • Bias to action and comfort with weekly targets. • Immediate joiner preferred. KPIs • Student enrollments • Speed to lead and answered call rate. • Qualified visit rate, application rate, enrolment rate. • Paid performance - CPL, CPA, CTR, lead quality, ROAS. • Event metrics - registrations, show ups, 7 to 14 day post event conversions. • Accuracy and timeliness of weekly and monthly reports. Work setup • On-site at Khar, Mumbai. • Monday to Saturday, with occasional evenings or Sundays for events and peak cycles. Compensation • Fixed plus performance incentives.

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