Programmatic & Ecommerce Head

YOE: 9+ Years CTC: 15 LPA - 20 LPA Location: Mumbai (Andheri, East) Must have Requirements: Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B). Brings deep expertise in D2C and e-commerce growth , including strategy for marketplaces and quick-commerce. Can think strategically and optimize campaigns at high spend levels . Roles & Responsibilities: - Strategize and conceptualize effective marketing campaigns across various digital paid media channels and SEO initiatives in order to meet the client's objective. Review and approve the Ad ideas to be presented to the client before the meeting. - Provide inputs to SEO analysts for finalizing SEO strategies. Review the SEO activities on regular basis in alignment with client objectives - Manage budgets and campaigns across all digital channels to drive strong return on investment. - Provide support to the client in terms of technical expertise with regards to the media plan curated for the client - Plan, strategize, implement, report and analyze Ad campaigns across multiple channels, continuously create, categorize and refine keyword lists to drive incremental conversions for the client. - Research and analyze competitor advertising links - Manage lead volume, cost and quality across multiple sources and legal practice areas to achieve overall monthly goals - Manage relationships with search engines, display networks and other third party vendors - Stay abreast of online marketing trends and monitor the competitive landscape to identify new opportunities - Present the campaign progress report analyses to the account management team or client on a regular basis - Monitor campaign performance and results and provide feedback to the design and content teams along with recommendations to further optimize content

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