Visual Merchandiser Ecommerce

Company DescriptionSolino Home specializes in creating stylish and affordable luxury textiles for the home, including table linens, curtains, and kitchen essentials. Driven by a commitment to quality and accessibility, we design hand-crafted products that are durable, easy to care for, and crafted to inspire personalized spaces. Role DescriptionWe are looking for a highly aesthetic, design-led Visual Merchandiser & Visual Content Lead to craft the visual world of our super-premium linen brand.You will shape how customers see, feel, and experience the brand —photoshoots, social media, website, and e-commerce.If you obsess over textures, light, styling, and storytelling… and can turn a piece of linen into a lifestyle dream — this role is for you.This is a full-time on-site role for a Visual Merchandiser based in Mumbai. This role blends:Visual StorytellerStylist + PhotographerArt DirectorBrand CustodianThink design + content + aesthetics rolled into one.Brand - Premium linen home fursnishingsLocation - Goregaon East (On Site)Key Responsibilities1. Visual Merchandising & Retail ExperienceCreate aspirational lifestyle settings (bedroom, dining, kitchen, living)Develop VM guidelines and playbooks for consistency across storesCollaborate with ecomm teams to enhance customer journey and conversion2. Photography & Content CreationPlan and execute high-quality lifestyle shootsStyle products with props, lighting, and textures to create premium imageryShoot and deliver content for:Social mediaWebsiteE-commerce listingsCampaignsHandle editing, retouching, and post-productionMaintain consistent visual language across all content3. Creative Direction & Brand IdentityTranslate brand positioning into a strong visual identityDevelop mood boards, look books, and seasonal themesLead art direction for shoots and campaignsWork closely with marketing & design teams on creativesBuild a cohesive “brand world” across offline + online touchpoints4. AI & Digital CreativityUse AI tools to create:Styled imageryConcept rendersMoodboardsBackgrounds/environmentsBlend real photography with AI-assisted production to improve speed & efficiencyExperiment with new visual formats (Reels, motion, CGI, generative visuals)Skills & Competencies RequiredCore SkillsStrong creative instinct & refined aesthetic senseDeep understanding of design, color, textures, and compositionProfessional photography skills (camera + lighting mastery)Styling & art direction capabilityImage retouching & editing skillsTechnical SkillsAdobe Suite (Photoshop, Lightroom, Illustrator, InDesign)Photography equipment & studio setupAI image tools (Midjourney / Firefly / Stable Diffusion / similar)E-commerce content optimization knowledgeExperience3–7 years in -Visual merchandisingLifestyle/product photographyPremium retail or home/lifestyle/fashion brandsExposure to premium/luxury brand aesthetics preferredExperience creating lifestyle narratives (not just packshots) Personal Traits We ValueHighly detail-orientedVisual perfectionistStoryteller mindsetHands-on and execution drivenTrend-aware yet timeless in tasteProactive and experimentalStrong ownership and accountabilityWhat Success Looks LikeStores look like curated lifestyle spacesContent feels premium, warm, and aspirationalConsistent brand look across every platformFaster content production through smart AI usageIncreased engagement, footfall, and conversionQualificationDegree/Diploma in Visual Merchandising / Design / Photography / Fashion Communication / Fine Arts or related fieldNice to HaveExperience with home décor or textile brandsSet design/styling backgroundShort-form video content creationStyling for catalogs/lookbooks

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