BA and Merchandising Manager

Looking for BA Management and Merchandising exposure from Personal Care and FMCG exposure.1. Program Planning & Deployment- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network.- Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners.- Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals .- Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.2. Performance Tracking & Analytics- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.).- Establish KPI scorecards and conduct monthly evaluations.- Analyze regional performance to identify gaps and corrective actions for underperforming clusters.- Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.3. Training & Capability Building- Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence).- Ensure monthly refresher sessions and skill evaluations.- Drive certification programs to recognize top performers and promote consistency in in-store representation.Key Performance Indicators (KPIs)- Merchandiser & promoter coverage and productivity ratio.- Compliance to PJP and visibility SOPs.- Execution quality scores and feedback from field audits.- On-time program rollouts and vendor adherence to SLAs.- Overall ROI and manpower cost efficiency.

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