BA and Merchandising Manager

1. Program Planning & Deployment- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network.- Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners.- Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals .- Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.2. Performance Tracking & Analytics- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.).- Establish KPI scorecards and conduct monthly evaluations.- Analyze regional performance to identify gaps and corrective actions for underperforming clusters.- Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.3. Training & Capability Building- Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence).- Ensure monthly refresher sessions and skill evaluations.- Drive certification programs to recognize top performers and promote consistency in in-store representation.4. Vendor & Budget Management- Coordinate with manpower agencies and ensure vendor adherence to SLAs (attendance, salary, compliance).- Oversee PO creation, invoice validation, and payment tracking with Finance and Admin teams.- Monitor cost-per-head benchmarks and ensure productivity-linked ROI.5. Trade Marketing Alignment- Collaborate with the Trade Marketing team for campaign rollouts, visibility programs, and product launches.- Ensure effective deployment of POSM and BTL activities through merchandiser and promoter teams.- Capture feedback and field insights to optimize execution effectiveness.6. Cross-functional Collaboration- Work closely with Regional Sales Teams, Account managers and BAMs to ensure alignment on program goals.- Participate in monthly performance reviews and share insights on field performance and training needs.- Manage escalations related to manpower performance, deployment gaps, or process deviations.Skills & Competencies- Strong knowledge of FMCG / Pharma Retail operations.- Proficiency in Excel, PowerPoint, BI dashboards, and app-based reporting tools.- Analytical mindset with ability to interpret sales & performance data.- Excellent communication and people management skills.- Strong vendor and budget management capabilities.Qualifications & Experience- Graduate / Postgraduate in Business, Marketing, or Operations Management.- Experience in Retail Execution / Manpower Management in FMCG, or Retail.- Experience in managing large-scale field teams via outsourced vendors is mandatory.Key Performance Indicators (KPIs)- Merchandiser & promoter coverage and productivity ratio.- Compliance to PJP and visibility SOPs.- Execution quality scores and feedback from field audits.- On-time program rollouts and vendor adherence to SLAs.- Overall ROI and manpower cost efficiency.

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