BA and Merchandising Manager

1. Program Planning & Deployment- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network. - Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners. - Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals . - Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.2. Performance Tracking & Analytics- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.). - Establish KPI scorecards and conduct monthly evaluations. - Analyze regional performance to identify gaps and corrective actions for underperforming clusters. - Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.3. Training & Capability Building- Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence). - Ensure monthly refresher sessions and skill evaluations. - Drive certification programs to recognize top performers and promote consistency in in-store representation.4. Vendor & Budget Management- Coordinate with manpower agencies and ensure vendor adherence to SLAs (attendance, salary, compliance). - Oversee PO creation, invoice validation, and payment tracking with Finance and Admin teams. - Monitor cost-per-head benchmarks and ensure productivity-linked ROI.5. Trade Marketing Alignment- Collaborate with the Trade Marketing team for campaign rollouts, visibility programs, and product launches. - Ensure effective deployment of POSM and BTL activities through merchandiser and promoter teams. - Capture feedback and field insights to optimize execution effectiveness.6. Cross-functional Collaboration- Work closely with Regional Sales Teams, Account managers and BAMs to ensure alignment on program goals. - Participate in monthly performance reviews and share insights on field performance and training needs. - Manage escalations related to manpower performance, deployment gaps, or process deviations.Skills & Competencies- Strong knowledge of FMCG / Pharma Retail operations. - Proficiency in Excel, PowerPoint, BI dashboards, and app-based reporting tools. - Analytical mindset with ability to interpret sales & performance data. - Excellent communication and people management skills. - Strong vendor and budget management capabilities.Qualifications & Experience- Graduate / Postgraduate in Business, Marketing, or Operations Management. - Experience in Retail Execution / Manpower Management in FMCG, or Retail. - Experience in managing large-scale field teams via outsourced vendors is mandatory.Key Performance Indicators (KPIs)- Merchandiser & promoter coverage and productivity ratio. - Compliance to PJP and visibility SOPs. - Execution quality scores and feedback from field audits. - On-time program rollouts and vendor adherence to SLAs. - Overall ROI and manpower cost efficiency.

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