Assistant Store Manager

Role OverviewWe are seeking an experienced and customer-centric Assistant Store Manager for our Mumbai boutique. The ideal candidate will have strong luxury retail experience, exceptional client-servicing skills, and the ability to drive store performance, team productivity, and high-end customer engagement. This role supports the Store Manager in ensuring operational efficiency, sales achievement, and a world-class brand experience.Key Responsibilities1. Sales & Business DevelopmentAchieve monthly, quarterly, and annual store sales targets.Track KPIs such as conversions, clientele growth, and category performance.Identify sales opportunities and support staff in upselling/cross-selling.Manage VVIP, HNI, and repeat clients to increase repeat purchases & loyalty.2. Clientele & Customer ExperienceEnsure a luxury brand experience for every walk-in customer.Lead clienteling initiatives like appointments, follow-ups, product suggestions, WhatsApp engagement.Handle escalated customer concerns with professionalism and solutions-driven communication.Build a strong local network among stylists, personal shoppers, industry clients, and influencers.3. Store Operations & ComplianceOversee day-to-day store functioning including Inventory control & stock accuracy, Store opening & closing procedures, Cash handling and billing.Visual merchandising as per brand guidelinesCoordinate with HO for replenishments, new launches, merchandising updates, and store events.Ensure adherence to SOPs, grooming standards, hygiene & safety protocols.4. Inventory & Product ManagementMaintain accurate stock levels and conduct cycle counts & annual audits.Oversee inbound & outbound stock movementsFlag fast/slow-moving categories and participate in business analysis with Store Manager.5. Reporting & CoordinationPrepare daily/weekly reports on sales, KPIs, footfall, client conversions, and category insights.Coordinate with production and merchandising teams to ensure smooth functioning.Assist in planning and executing in-store promotions, brand events, and activations.QualificationsGraduate in Retail Management, Fashion Management, Business, or related field.3–6 years of experience in luxury or premium retail, preferably in fashion/apparel/jewellery.Strong people management, communication, and client-servicing skills.Experience handling HNI/VIP customers is a strong advantage.Key CompetenciesLeadership & people managementLuxury customer service excellenceSales planning & KPI managementStrong communication & groomingProblem solving & decision makingProduct knowledge (fashion, couture, RTW, accessories)High accountability and ownership

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