Store Merchandiser

Location: Santacruz West, Mumbai Brand: Asuka Couture Category: Luxury Menswear Role Overview The Store Merchandiser will ensure that Asuka Couture’s Mumbai store reflects our brand vision through effective product display, inventory management, and customer order coordination. The role bridges creative presentation with operational efficiency—managing stock, aligning with the backend/central team, and delivering a seamless luxury experience to clients. Key Responsibilities 1. Merchandising & Display Execute in-store product displays in line with Asuka Couture’s luxury merchandising guidelines. Highlight new launches, bestsellers, and celebrity-inspired looks across ethnic wear, western wear, and tuxedos. Maintain store aesthetics to reflect the brand’s premium identity. 2. Inventory & Stock Management Track stock availability, replenishment, and inter-store transfers. Prepare weekly/monthly reports on fast-moving and slow-moving merchandise. Ensure stock accuracy in coordination with backend/central team (CT). 3. Order Coordination (Customer & Backend) Coordinate customer orders (custom, ready-to-wear, or made-to-measure) with the backend/central team for timely execution. Track order status, alterations, and dispatches; update sales team and customers accordingly. Ensure smooth communication between store, backend production, and logistics to meet delivery timelines. Maintain records of pending, completed, and escalated orders. 4. Sales & Customer Support Support the sales team with styling inputs and product knowledge. Assist in upselling and cross-selling by aligning customer preferences with available and upcoming stock. Provide backend team with feedback on customer demand trends. 5. Cross-Functional Coordination Work closely with backend/central team for inventory flow, order status, and delivery schedules. Align with marketing for campaigns, events, and promotions. Collaborate with designers for collection presentation at the store. Key Skills & Competencies Strong eye for fashion and luxury product presentation. Excellent organizational skills with ability to manage orders and backend coordination. Proficient in Excel/Google Sheets for order tracking and reporting. Effective communication and follow-up skills to liaise with backend teams. Knowledge of luxury retail standards and customer expectations. Qualifications & Experience Bachelor’s degree in Fashion Merchandising, Retail Management, or related field. 2–4 years of experience in luxury fashion retail (menswear experience preferred). Prior experience in order management and backend coordination is highly desirable.

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