Strategy Lead (Real Estate)

Job Description: Strategy Lead (Real Estate)Company: Unstoppable Solutions LLPIndustry: Marketing & AdvertisingExperience Required: 6–8 Years (Mandatory experience in Real Estate Marketing/Advertising)Location: Andheri West, near Lower Oshiwara Metro Station (100% ON-SITE)Joining: ImmediateCompensation: ₹70,000 – ₹80,000 per month (In-hand CTC), depending on experience and fitAbout UsUnstoppable Solutions is a fast-growing marketing and advertising agency built on strategy, creativity, and a high-performance culture. We work with ambitious brands across Real Estate, D2C, BFSI, and emerging sectors, building brands through neuroscience-driven storytelling, strategic design, and high-impact visual communication.We are not a corporate setup.We are a high-ownership startup environment where speed, clarity, creativity, and accountability matter.Note: Only candidates with prior experience in real estate marketing/advertising will be considered.Role OverviewWe are looking for a highly strategic and business-oriented Strategy Lead who will oversee the entire marketing and communication strategy for real estate projects. This role sits above the Creative Strategist and Art Director, driving macro-level strategic decisions that align marketing communication with business growth, sales objectives, and brand positioning.The Strategy Lead will be responsible for defining go-to-market strategies, managing integrated marketing plans, optimizing media investments, and leading cross-functional teams to ensure campaigns deliver strong business outcomes.Key ResponsibilitiesBrand Strategy & Positioning* Define and lead brand positioning strategies for real estate projects* Establish clear brand narratives and differentiation in competitive markets* Ensure marketing communication aligns with business goals and project positioningProject Launch & Go-To-Market Strategy* Lead end-to-end project launch strategy and GTM planning* Define campaign roadmaps from pre-launch to sales acceleration phases* Align marketing strategies with sales timelines and inventory movement goalsIntegrated Marketing Strategy* Oversee ATL, BTL, digital, and on-ground marketing initiatives* Ensure unified campaign communication across all channels and platforms* Build structured marketing funnels that drive awareness, lead generation, and conversionsMedia Planning, Buying & ROI Optimization* Lead media planning and buying strategies across digital and traditional platforms* Optimize media investments to maximize campaign performance and ROI* Analyze campaign data and refine strategies based on performance insightsChannel Partner & Broker Marketing* Develop marketing strategies for channel partners and broker networks* Create marketing tools, communication kits, and campaign support for broker-driven sales* Ensure alignment between broker communication and brand messagingPR, Corporate Communication & Reputation Management* Oversee PR strategies, media visibility, and brand communication initiatives* Manage corporate communication and brand reputation across public platforms* Ensure consistent brand narrative and positive brand perception in the marketStrategic Planning & Market Intelligence* Conduct macro-level market analysis including competitor strategy, demand trends, and buyer behavior* Identify strategic opportunities for stronger market positioning* Use insights to shape project marketing strategy and communication frameworksCampaign Governance & Strategic Oversight* Provide strategic direction for campaign messaging, creative development, and marketing execution* Guide Creative Strategists and Art Directors to ensure campaigns align with the strategic direction* Review campaign strategies and communication outputs to maintain consistency and effectivenessBudgeting, Forecasting & Agency Governance* Manage marketing budgets and ensure effective allocation of resources* Forecast marketing investments and campaign outcomes* Establish processes and governance frameworks for efficient campaign executionPricing Strategy & Client Proposals* Contribute to pricing strategies and product positioning for real estate projects* Develop strategic inputs for client proposals and business presentations* Support business development initiatives with strong strategic frameworksTeam Leadership & Operational Oversight* Lead and mentor the strategy and creative teams across projects* Ensure alignment between strategy, creative development, and marketing execution* Oversee project timelines, deliverables, and cross-functional coordinationSite Tracking & Campaign Monitoring* Oversee site tracking processes across the team to monitor on-ground campaign execution* Ensure marketing activities at project sites align with the strategic direction and campaign objectivesKey Performance Indicators (KPIs)* Client acquisition through strong strategic proposals and campaign frameworks* Client retention through effective marketing strategies and campaign outcomes* Marketing ROI and campaign performance optimization* Successful execution of project launches and GTM strategiesWho We’re Looking For* 6–8 years of experience in marketing strategy, brand strategy, or integrated marketing within real estate marketing/advertising (mandatory)* Strong understanding of real estate project launches and sales-driven marketing* Proven experience in GTM planning, integrated marketing strategy, and brand positioning* Strong knowledge of media planning, buying, and campaign optimization* Experience managing PR, corporate communication, and reputation management* Strong leadership and stakeholder management capabilities* Strategic thinker with strong business and market understanding* Ability to operate in a fast-paced, high-ownership environmentHow to ApplySend your resume and a short note on why you want to join Unstoppable Solutions to:Email:

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