Head of Marketing - Luxury Real Estate

Role OverviewLead the end-to-end marketing function to strengthen the brand’s luxury positioning, drive qualified customer acquisition, and deliver high-impact launch and brand campaigns.Key Responsibilities- Shape and execute the overall marketing strategy for the luxury portfolio. - Drive integrated brand, digital, PR, events, and experiential marketing initiatives. - Lead digital performance marketing to generate high-intent leads and maximize ROI. - Build strong customer journeys and premium brand experiences across touchpoints. - Partner with Sales and Leadership teams on project launches, GTM plans, and revenue enablement. - Oversee market insights, competition tracking, and product positioning. - Manage agencies and lead a high-performing internal marketing team.Candidate Profile- 18-20 years of experience in marketing, preferably in luxury real estate. - Deep understanding of HNI/NRI audience behaviour and premium customer acquisition. - Strong expertise in integrated marketing, digital campaigns, and brand building. - Excellent communication, creativity, analytical skills, and stakeholder management. - Proven leadership experience with ability to drive innovation and execution excellence.

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