SEO Writer

We have exciting opportunities for the role of SEO Writer Location: Mumbai - AndheriInterested candidate can share resume on with SEO Writer subject line and share below details.Current SalaryExpectationNotice PeriodEducation (Full Time / part Time)ResponsibilitiesSEO-First Content Creation:Lead the creation of high-quality, search-optimised content across blogs, landing pages, LoB pages, support pages, FAQs, and evergreen content hubs - ensuring alignment with keyword strategy, search intent, and user journeys.Search Intent & Keyword Strategy Ownership:Translate keyword research, content gaps, and SERP insights into actionable content plans. Map keywords to intent stages and ensure all content serves a clear SEO and business objective.Complex Topic Simplification for Search:Break down insurance and finance-led topics into clear, structured, and search-friendly content that improves rankings, and user comprehension while adhering to E-E-A-T principles.Long-form SEO & Authority Content:Own long-form SEO assets such as pillar pages, guides, explainers, and thought leadership pieces designed to build topical authority, improve internal linking, and support long-term organic growth.On-Page SEO Excellence:Ensure best practices across content - including headings, metadata, internal linking, schema-ready structuring, readability, and content freshness - without compromising editorial quality.SEO Performance & Optimisation:Continuously analyse content performance using tools and dashboards. Drive content refreshes, optimisation sprints, pruning, and consolidation to improve rankings, CTR, and conversions.Cross-functional SEO Collaboration:Partner closely with SEO, product, design, and compliance teams to ensure content supports technical SEO initiatives, site architecture, and new launches.Editorial SEO Governance:Set and maintain SEO content guidelines, tone-of-voice standards, and best practices across all written assets. Act as the final quality gate for high-impact organic content.Trend & Algorithm Awareness:Track Google algorithm updates, SERP shifts, and content format trends. Proactively adapt content strategies to mitigate risk and capitalise on new opportunities.Project & Stakeholder Ownership:Manage multiple SEO-driven content initiatives simultaneously - from briefs to publication - ensuring timely delivery, accuracy, and measurable impact.SEO Writing – Core ExpectationsExpert in writing SEO-led content across blogs, category pages, product/LoB pages, support content, and knowledge basesStrong command of on-page, off-page, and content-led technical SEO fundamentalsProven experience with keyword research, search intent mapping, content gap analysis, and competitor benchmarkingAbility to optimise content for rankings, CTR, internal linking, featured snippets, and conversionsHands-on experience with SEO tools such as Google Search Console, SEMrushWorking understanding of Google algorithm updates and their content implicationsAbility to collaborate with SEO teams to align content with site structure, crawlability, and indexation goalsCriteria8+ years of experience in SEO-focused content writing, preferably in insurance, BFSI, fintech, or large digital-first platformsStrong portfolio demonstrating organic growth impact, not just writing qualityDeep understanding of SEO KPIs, rankings, traffic, engagement, and conversion metricsDemonstrated ability to scale and optimise content for large websitesStrong stakeholder management and cross-functional collaboration skillsExperience with CMS platforms, editorial workflows, and project management toolsPrior experience mentoring or overseeing SEO writers is highly desirableRegards,Saba

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