Search Engine Optimization Manager

Role OverviewAs an Organic Growth Manager, you will own end-to-end organic growth across platforms—bringing together SEO, content strategy, and analytics to drive qualified traffic, engagement, and conversions for BFSI products.This role requires a mix of strategic thinking, hands-on execution, and stakeholder management.Key ResponsibilitiesOwn Organic Growth Strategy:- Build and execute SEO-led growth strategies across web and content ecosystems - Identify high-impact opportunities across search, content, and discover platformsSEO & Content Excellence:- Lead keyword research, search intent mapping, and content planning - Optimize existing content and create scalable content frameworks - Drive on-page, off-page, and technical SEO initiativesPerformance & Analytics:- Track and improve key metrics: traffic, rankings, CTR, conversions - Use tools like Google Analytics, Search Console, Ahrefs, SEMrush - Build dashboards and present actionable insightsBFSI-Focused Content Strategy:- Translate complex financial products into user-first content - Work across products like insurance, loans, credit cards, investments, savingsCross-Functional Collaboration:- Work with product, design, tech, and marketing teams to drive growth initiatives - Align SEO with broader business and campaign goals - Experimentation & Innovation: - Run A/B tests on content formats, landing pages, and CTAs - Explore new channels (AI search, voice, communities, etc.)What We’re Looking For- 7-10 years of experience in SEO / Organic Growth / Content Strategy - Strong understanding of search algorithms, ranking factors, and content optimization - Experience in BFSI domain (Banking, Insurance, Investments, Fintech) Mandatory - Proven track record of driving organic traffic and business outcomes - Analytical mindset with hands-on experience in SEO tools - Understanding of GEO (Generative Engine Optimization) / AI-driven search trends - Ability to simplify complex financial topics into engaging content - Strong project management and stakeholder handling skills - Understand the business and funnel to work on reports with MIS & Analytics teams and presentations for managementGood to Have- Experience with programmatic SEO / scalable content systems - Familiarity with CRO and UX best practices - Experience working with agencies or managing multiple brands

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