Brand Manager

Job Description 1. Brand Strategy & Development (Baby Care Focus) • Develop and execute comprehensive brand strategies to strengthen Teddyy’s positioning, awareness, and trust among mothers and caregivers, with strong emphasis on trade activations. • Drive brand growth by leveraging consumer insights, category trends, and competitive benchmarking in the baby diaper segment. • Work closely with Sales, Digital, R&D, Product Development, and Supply Chain to ensure alignment of brand vision with execution. 2. Marketing Campaign Planning & Execution • Conceptualize and execute integrated marketing campaigns (ATL, BTL, Digital & Content-led) focused on baby comfort, care, safety, and mother reassurance. • Partner with in-house and external creative, media, and digital agencies to deliver compelling, mother-centric communication. 3. Consumer & Market Research • Monitor competitor activity, pricing, launches, and communication strategies within the baby diaper category. • Lead consumer research initiatives to understand evolving mother needs, baby care habits, and purchase drivers. 4. Trade & Shopper Marketing • Design and execute trade marketing programs across General Trade (GT) as a key focus, followed by Modern Trade (MT), pharmacy, and baby specialty stores. • Collaborate with sales teams to customize channel-wise and trade-led activations to drive off-take and improve conversion. 5. New Product Launches • Lead product launch planning and go-to-market execution for new products. • Drive successful launches with strong 360° marketing and trade support. 6. Budget & ROI Management • Prepare and manage annual brand and trade marketing budgets. • Track spends, evaluate ROI, and ensure efficient utilization of marketing investments. 7. Data Analytics & Reporting • Analyze brand performance metrics such as market share, distribution, awareness, consideration, and trial. • Present regular performance reviews, insights, and action plans to senior management. Education Qualification required • Bachelor’s degree in Marketing, Business, or related field; MBA preferred. Key Skills and Attitude Required • Strong consumer and category understanding (mothers & babies preferred) • Excellent analytical and strategic thinking skills • Campaign management and ROI tracking • Stakeholder and agency management • Strong understanding of sales channels, trade dynamics, and trade incentive structures • Strong communication and execution excellence • Strategic yet execution-oriented • Result-driven, agile, and detail-focused • Excellent communication skills • Ability to work effectively with cross-functional teams Experience • Minimum 7+ years of experience in Brand Management / Trade Marketing, preferably in FMCG, baby care, hygiene, or OTC categories.

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