Digital & Media Strategist

Years of Experience: 5+ yearsCTC: 15 LPALocation: Mumbai (Andheri/Worli)Role Overview:We are looking for a Digital & Media Strategist to drive end-to-end planning, execution, and optimization of integrated media campaigns across digital platforms. This role requires strong strategic thinking, a data-first approach, and seamless collaboration with cross-functional teams and clients.Key Responsibilities:Develop integrated media strategies aligned with client objectives such as brand awareness, performance, and lead generationPlan and execute campaigns across platforms including Google Ads, Meta, YouTube, Programmatic, and LinkedInManage and optimize media budgets across channels to maximize ROIMonitor campaign performance and deliver actionable insights, reports, and recommendationsCollaborate closely with creative, content, and performance teams to ensure effective executionBuild media plans, projections, and forecasts based on data and market insightsStay updated on industry trends, tools, and platform updatesPresent strategies, plans, and performance reports to clients with clarity and confidenceHandle client communication independentlyRequirements:Experience in programmatic media buyingExposure to multi-channel campaignsStrong understanding of the digital media ecosystem and paid platformsAbility to manage client interactions independently

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