Manager/Lead - Performance Marketing

We are looking for a Manager / Lead – Performance Marketing who can own and scale the entire digital acquisition charter. This role requires a strategic leader who can drive growth across channels, build high-performing teams, and optimize for long-term value (LTV), not just short-term CAC.What You’ll DoOwn and drive the overall performance marketing strategy across Google, Meta, and emerging channelsLead full-funnel growth strategy with a strong focus on CAC efficiency, ROAS, and LTV optimizationManage large-scale monthly ad spends and ensure efficient budget allocation across channelsBuild and scale customer acquisition engines across web and app ecosystemsLead experimentation across creatives, audience segmentation, bidding strategies, and funnel optimizationPartner closely with Product, Tech, and Creative teams to improve conversion rates and user journeysDrive data-led decision making through strong attribution models, cohort analysis, and performance trackingBuild, mentor, and lead a high-performing performance marketing teamIdentify and unlock new growth channels (affiliate, influencer, partnerships, etc.)Present strategic insights and growth plans to leadership stakeholdersKey Skills & ExpertiseMust-Have10+ years of experience in performance/growth marketingDeep expertise in Google Ads, Meta Ads, and multi-channel acquisition strategiesProven track record of managing high ad spends and scaling businesses profitablyStrong understanding of CAC, ROAS, LTV, attribution models, and funnel metricsExperience in D2C / E-commerce / Marketplace / Consumer Tech businessesStrong analytical and problem-solving skills with hands-on experience in data toolsGood-to-HaveExperience with app growth, lifecycle marketing, and retention strategiesExposure to GA4, GTM, MMPs (AppsFlyer, Adjust, etc.)Experience in omnichannel or offline-to-online integrationPrior team management and leadership experienceWho Should ApplyYou are a growth leader who can think strategically while staying close to execution. You have built and scaled performance engines, understand unit economics deeply, and can drive both short-term performance and long-term brand growth.

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