Digital Marketing Specialist

Job Title: Program Manager Role Overview We are looking for a Program Manager – Organic YouTube Growth to lead top-of-the-funnel initiatives focused on category awareness, brand building, and organic lead generation. This role will own the end-to-end YouTube strategy—from content ideation to execution and performance optimization—with the ambition of building one of India’s top YouTube channels across business categories. Key Responsibilities 1. Strategic Leadership & Execution • Own and deliver YouTube growth targets aligned with the Annual Operating Plan (AOP) • Build and execute a comprehensive organic YouTube strategy • Plan and manage content calendars, formats, and publishing schedules • Work closely with content teams on ideation, scripting, and storytelling • Oversee video production, editing, and publishing workflows 2. Content & Video Optimization • Optimize titles, thumbnails, descriptions, and tags for SEO and CTR • Collaborate with SEO teams to drive discoverability • Continuously analyze performance metrics and refine strategy 3. Audience Engagement & Community Building • Conduct audience and trend research • Partner with ORM teams to manage comments and engagement within SLAs • Build a strong, interactive YouTube community 4. Channel Growth & Partnerships • Drive subscriber growth, video views, and virality • Collaborate with influencers, micro-influencers, and creators • Identify partnerships to expand reach and brand visibility 5. Team Leadership • Build and lead a high-performing YouTube growth team • Collaborate cross-functionally (Marketing, SEO, Content, Sales) • Mentor team members and drive execution excellence 6. Analytics, Budgeting & Performance • Track performance using YouTube Studio, Google Analytics, and other tools • Deliver actionable insights and regular performance reports • Drive organic leads, meetings, and bookings through YouTube • Manage budgets efficiently to maximize ROI 7. Optimization & Innovation • Identify new tools, formats, and growth hacks for organic marketing • Track competitor strategies and emerging YouTube trends • Continuously experiment and scale high-performing formats Who We’re Looking For • 5+ years of experience in scaling organic YouTube channels (preferably B2C startups) • Proven success in content-led growth and audience building • Strong understanding of YouTube algorithms, SEO, and engagement levers • Experience working with influencers and creator ecosystems • Hands-on experience in content, scripting, or video production (preferred) • Analytical thinker with strong execution bias • Entrepreneurial mindset; comfortable in 0→1 environments • Excellent communication and leadership skills • Tier-1 college background preferred

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