Social Media Marketing Manager

Company Description Kapaas is an emerging company focused on delivering innovative solutions that prioritize creativity and quality. With a growing footprint in the industry, we value fresh perspectives and a commitment to excellence. Our team fosters a collaborative environment where ideas thrive and individuals are empowered to make an impact. Located in the vibrant city of Mumbai, Kapaas is dedicated to driving growth and achieving meaningful results in the competitive market landscape. Role Description This is a part-time, on-site role for a Social Media Marketing Manager based in Mumbai. The responsibilities include creating and managing social media marketing campaigns, optimizing social media presence through Social Media Optimization (SMO), and developing effective content strategies. The role also involves collaborating with teams to craft engaging digital marketing strategies, analyzing performance metrics, and ensuring alignment with the brand’s goals. Qualifications Proficiency in Social Media Marketing and expertise in Social Media Optimization (SMO)Strong skills in Content Strategy to create effective and engaging content plansExcellent Communication skills, both written and verbal, for audience engagement and teamworkExperience in Digital Marketing to implement and oversee comprehensive online campaignsAnalytical mindset to interpret social media metrics and optimize strategies accordinglyAbility to work on-site in Mumbai and collaborate with cross-functional teamsBachelor’s degree in Marketing, Communications, or a related field is preferredFamiliarity with social media tools and platforms, such as Facebook, Instagram, LinkedIn, and Twitter, is an advantage

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