Performance Marketing Manager

Role: Performance Marketing Manager (4–5 Years Experience)Organization: FPA EdutechLocation: Borivali, Mumbai  Role OverviewFPA Edutech is seeking a data-driven and growth-oriented Performance Marketing Manager to lead and scale our digital acquisition efforts. The role focuses on driving high-quality leads, optimizing cost per lead (CPL), and maximizing ROI across multiple paid marketing channels.This position is critical in achieving aggressive growth targets for our finance education programs, including flagship certifications and career-oriented courses. Key Responsibilities1. Campaign Strategy & Execution●    Plan, execute, and scale performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels●    Develop full-funnel strategies (awareness → consideration → conversion) aligned with business goals●    Launch and optimize campaigns for lead generation, app installs, and conversions2. Lead Generation & CPL Optimization●    Drive high-volume, high-quality lead generation while maintaining target CPL benchmarks●    Continuously monitor campaign performance and implement optimization strategies to improve conversion rates●    Manage budgets efficiently across multiple campaigns and geographies3. Data Analysis & Reporting●    Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards●    Generate actionable insights and weekly/monthly performance reports●    Track key metrics such as CAC, ROAS, CTR, conversion rate, and funnel drop-offs4. A/B Testing & Experimentation●    Conduct rigorous A/B testing on creatives, landing pages, audiences, and ad copies●    Identify winning combinations and scale high-performing campaigns●    Collaborate with design and content teams for continuous creative iteration5. Funnel & Landing Page Optimization●    Work closely with product, tech, and design teams to improve landing page performance●    Optimize user journey to reduce friction and increase conversions●    Implement tracking pixels, event tracking, and attribution models6. Martech & Tools Management●    Manage and optimize tools such as Google Tag Manager, CRM systems, and marketing automation platforms●    Ensure accurate tracking, attribution, and reporting across all channelsRequired Skills & QualificationsExperience●    4–5 years of hands-on experience in performance marketing, preferably in edtech, fintech, or high-growth startups●    Proven track record of managing large-scale budgets and delivering measurable ROICore Skills●    Strong expertise in:○    Google Ads (Search, Display, YouTube)○    Meta Ads (Facebook & Instagram)○    Lead generation funnels●    Deep understanding of performance metrics (CPL, CAC, ROAS)Analytical Ability●    Strong data interpretation and decision-making skills●    Proficiency in Google Analytics, Excel, and reporting dashboardsCreative & Strategic Thinking●    Ability to blend performance with creative strategy●    Strong understanding of consumer behavior and digital funnels Preferred Qualifications●    Experience in scaling campaigns for education or career-focused programs●    Familiarity with CRM tools (e.g., HubSpot, Zoho, Salesforce)●    Basic understanding of SEO and organic growth strategies●    Experience working with influencers or content-driven campaigns is a plusKey Traits●    Highly result-oriented and performance-driven●    Strong ownership mindset and accountability●    Ability to work in a fast-paced, growth-focused environment●    Collaborative approach with cross-functional teamsSuccess Metrics (KPIs)●    Cost Per Lead (CPL) efficiency●    Lead-to-enrollment conversion rate●    Return on Ad Spend (ROAS)●    Campaign scalability and growth contribution 

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