Digital Marketing Manager

Company DescriptionEKOSTAY is a leading provider of professionally managed vacation homes, dedicated to delivering exceptional homestay experiences across India. Established in 2018 by a team of hospitality experts, EKOSTAY has grown to a network of over 150 premium villas in 12 cities, setting a benchmark in personalized hospitality. With a focus on innovation, guest satisfaction, and sustainable development, EKOSTAY ensures comfort, convenience, and memorable stays for every traveler. Through a commitment to excellence, the company continues redefining the alternative accommodation industry.Role DescriptionPrerequisites:- Experience: 5 years of experience in Social Media Department and 2 years as social media manager- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.- Creativity: Excellent creative thinking and problem-solving abilities.- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.Key Responsibilities:Social Media Strategy & Execution:- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.Team Management:- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.- Brand Partnerships & Collaboration:- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.Content Creation & Planning:- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.Paid Campaigns & Reporting:- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.Social Media Optimization (SMO):- Implement best practices for Social Media Optimization to improve organic engagement and visibility.- Continuously optimize content for performance across various social media platforms.Miscellaneous Tasks:- Travel for shoots and other brand-related activities as required.- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.Pay: ₹40,000.00 - ₹50,000.00 per month

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