Performance Marketing Manager - D2C

Experience: 5–7 YearsLocation: Fort, South MumbaiReports to: FounderRole OverviewAs the Performance Marketing Manager - D2C, you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.Key ResponsibilitiesPerformance Marketing & GrowthLead performance marketing strategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates.Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.Work to optimize budgets and maximize ROI.Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.Build the companies retention flywheel with CRM & retention campaignsOptimize campaigns to ensure RTO is managed at the target ROASIdentify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement.Website ownershipStrong CRO skills, to optimize at each step of the customer journeyStrong familiarity with various Shopify tools and ways of running a fast and shopper friendly websiteDeep knowlede of the entire marketing tech stackDriving SEO initiatives and building up organic SEOCross-Functional CollaborationPartner with the Product team to align marketing with product roadmaps and feature launches.Work with Content teams to develop campaigns that boost sell-through and D2C performance.Liaise with external agencies for creative, PR, and influencer outreach.Working with the ops team to monitor and optimise RTO and drop-offs post orderAnalytics, Reporting & BudgetingOwn the marketing budget, ensuring optimal allocation across channels.Prepare monthly and quarterly marketing performance reports for leadership.Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.Team Leadership & MentorshipManage and mentor junior marketers, content team members, and interns.Build a culture of innovation, accountability, and learning within the marketing function.Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.Qualifications & Skills Required3–7 years of experience in growth marketing, preferably in D2C or consumer brands.Strong understanding of performance marketing platforms (Meta Ads, Google Ads).Exceptional skills in strategic thinking, creative ideation, data analysis.Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.Proven ability to manage agencies, vendors, and cross-functional teams.Excellent communication and presentation skills.Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.Success Metrics for This RoleBrand Growth:Increased brand awareness, engagement, and sentiment.Performance KPIs: Improved ROAS, lower CAC, higher conversion rates.Campaign Impact: Successful launch of campaigns with measurable results.Team Development: Well-functioning, motivated marketing team with clear deliverables.

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