Growth Marketing Manager -MSME & Alternative Growth(Pls apply if you are working with Logistics-tech company only)

Growth Marketing Manager (MSME & Alternative Growth) The Mission We are looking for a high-octane Growth Marketing Manager to drive scalable acquisition of MSME customers in India. Your mission is to move beyond the /"spend to grow/" mindset by blending efficient performance marketing with creative, low-cost /"alternative/" channels, including partnerships, outbound, and product-led growth. Why This Role Matters In the MSME segment, growth isn't just about who has the biggest ad budget; it’s about trust, local relevance, and diversification. Our paid channels are intentionally budget constrained to ensure we build a sustainable, repeatable engine that doesn’t break when the ads stop. You will be the architect of that engine. Scope of the Role 1. Alternative Growth Channels (60–70%) This is the core of your role. You will build and scale non-paid acquisition engines from scratch: • Partnerships: Build distribution and integrations via MSME SaaS tools, e-commerce platforms, and local ecosystems. • Outbound & Direct: Launch and manage scalable outbound pipelines using WhatsApp, email, and direct outreach. • Growth Loops: Design and optimize referral programs and incentive-driven mechanics that turn current users into recruiters. • Cluster Growth: Identify and execute hyper-local strategies targeting specific geographic or category-based MSME clusters. 2. Performance Marketing (30–40%) You will manage lean budgets across Google, Meta, and niche platforms with a focus on: • High-Intent Acquisition: Capturing users actively searching for solutions. • Retargeting: Bringing MSME leads back into the funnel. • Insights: Using paid data to inform where we should double down on organic and alternative efforts. 3. Product & Funnel Optimization Partner closely with the Product team to bridge the gap between /"signed up/" and /"power user/": • Optimize the journey from Onboarding → Activation → Repeat Usage. • Experiment with in-product triggers to improve conversion and long-term retention. What Success Looks Like (6–12 Months) • Business Growth: A consistent, upward trajectory of new MSME customers with a stable or decreasing CAC. • Channel Maturity: You have successfully launched and scaled 3–5 new acquisition channels (e.g., a high-performing referral program or a major SaaS partnership). • Efficiency: Paid channels act as a supporting catalyst rather than the primary driver of growth. • Retention: Notable improvement in the /"Activation Rate” - moving users from their 1st order to their 5th and beyond. What We’re Looking For Core Capabilities & Experience: • The Hybrid Operator: You have a rock-solid foundation in performance marketing but aren't /"wedded/" to it. You know how to grow when the budget is zero. • Proven Track Record: You’ve built at least 1–2 non-paid growth channels from the ground up with measurable impact on CAC and scalability. • Sector Context: Experience in Startups/Scale-ups, specifically within Marketplaces, Logistics, SaaS, or Fintech targeting the MSME/SMB segment. • Execution Speed: You are hands-on. You prefer /"doing/" over /"managing agencies./" Mindset: • Resourceful: You see a limited budget as a creative challenge, not a roadblock. • Structured yet Creative: You can brainstorm wild ideas but have the discipline to turn experiments into repeatable systems. • Ambiguity-Friendly: You thrive in environments where the playbook hasn't been written yet. How We Evaluate • The /"Build/" Signal: Can you walk us through a non-paid channel you built from $0$ to significant scale? • The Efficiency Signal: How do you optimize for CAC when you can’t simply outbid the competition? • The MSME Signal: Do you understand the nuances of the Indian MSME owner? (Their trust barriers, tech habits, and pain points). Red Flags: Reliance on large agency teams, /"pureplay/" performance marketers with no outbound/partnership experience, or a lack of ownership over specific growth metrics.

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