Manager, Marketing, ACG Group

Position Title : Manager, Developing Markets, Marketing, ACG GroupDepartment: Corporate MarketingLocation: Jogeshwari, MumbaiReports to: Deputy General Manager, Impact, Marketing, ACG GroupEducational and Experience Requirements:MBA in Marketing/Pharma (B.Pharm + MBA)8 - 10 years in Sales and Product Management, preferably in Pharma or Pharma Ancillary companyAt least 4 years in a position of similar responsibility5 years of product management and brand delivery experience Exposure to marketing, including digital marketing in multiple geographies Exposure to taking new products to marketExposure to branding and marketing strategy formulation ACG is the world’s only integrated pharma manufacturing solutions company. We are headquartered in Mumbai , India. ACG has a presence in over 100 countries with its products and services that strive to provide world-class technology across multiple domains. We offer a complete range of solutions beginning with empty capsules; granulation and tablet coating; capsule filling; tabletting; packaging films; blister packing and carton packing to the end-of-line solutions and track and trace systems.We have an opportunity in ACG Corporate of a Manager, Developing Markets, Marketing, ACG Group.Job ObjectiveBuilding a stronger brand presence to help drive growth, enhance our brand image, and create an impact in our focus markets through impactful, targeted lead generation campaigns and other marketing activities. The role is focused on B2B marketing activities Responsible for end to end marketing support for the business, right from strategy creation, execution of marketing campaigns, Lead generation activities, delivery and execution of marketing activities and finally the tracking and measurement of impact.Primary responsibilitiesStrategic and planningAccount management of ACG verticals in terms of supporting the businesses with all marketing activities and collateralsPlanning annual calendar of marketing activities including product campaigns, webinars, seminar, conferences, etc. with lead targets, execution plan and the annual budgetFunctionalWork with the Product Marketing Teams within each of the group companies to devise marketing plans as per lead generation and/or brand and eminence building targets Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget To execute activities aligned to brand strategy, execution, content generation, brand delivery, digital marketing, print and media marketing, etc. aligned to the equipment vertical To lead the knowledge development of ACG from a marketing perspectiveReview data from various sources to identify new strategic plays such as new products, machines, new customer pools, new geographies etc.Internal responsibilitiesCreate a knowledge repository of learnings for future campaignsReview performance of products’ commercial performance in the market against competitor products and internal targets (or business case as required) Review new products ideas and opportunities pitched by the Product Marketing team and businesses Ensure consistency of branding and marketing activities across the product lines Support in new product incubation process – support in launch campaigns and marketing supportCommercial Excellence Analyse insights basis business analytics and metrics such as marketing efficiency, sales numbers etc.Identify the areas where the organization capabilities (across people, processes and systems) are lacking and devise plans for plugging the gaps Monitor and analyze data to come out with insights and focus areas for betterment (around target markets, target customers, product performance, process, system efficiency etc.) Ensure tracking of overall marketing efficiency trackingPeople developmentTake overall responsibility for people development initiatives and building up in-house capabilities for the employees in the departmentDrive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team membersContribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities to enable readiness for higher roles Actively participate in HR initiatives to drive overall employee engagement and motivationSupport capability development programs of ACG and by identifying and recommending the training areas Key Result Areas Return on investment (ROI) Return on marketing investment (ROMI)Marketing Budget - Planned vs ActualStrategy Implementation (Campaigns, webinars, seminars, conferences etc)Brand credibility & Brand strengthCustomer awareness of ACG products and services Revenue generation capabilities of brandIncubation of New Products (timelines, rate of growth, channel mobilization etc)Key InterfacesInternal InterfacesSales (Sales target vs actual data, data around large accounts)Business Heads (Marketing metrics)Product Management (Product performance & Pipeline) Business Product MarketingExternal InterfacesIndustry Experts/ConsultantsMarketing VendorsACG Customers Media AgenciesKey Competencies Requirements: ListeningProduct ManagementStrategic ThinkingBusiness IntelligenceTimely Decision MakingFinancial AcumenCross Cultural SkillsBrand StrategyTeam and People DevelopmentCustomer FocusPersona - CollaboratorDelivering Consistent Results Persona - IntegratorMarketing Execution (Digital and events)

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