Senior Marketing Manager

Job Description Job Details Entity Name Mayfair Housing Position /Role Sr. Manager Marketing Department Sales and Marketing Reporting to GM – Marketing Location Andheri West Mgmt. Level Mid - LevelJob Purpose This position is responsible for developing and executing offline marketing strategies to build brand awareness, generate leads, drive engagement, and maintain a positive public image for the company. This role involves planning and executing events, activations, and PR initiatives to reach target audiences, build brand loyalty, and drive business growth.Roles and Responsibilities Key Responsibilities 1. Develop and Execute Comprehensive Offline Marketing Strategies Develop and execute comprehensive offline marketing strategies to drive business growth and brand awareness. Conduct market research and analysis to inform offline marketing strategies and tactics. Analyse competitor activity and market trends to identify opportunities and threats. Develop and manage offline marketing budgets to ensure effective allocation of resources. Collaborate with cross-functional teams to ensure alignment and coordination of offline marketing efforts. 2. Plan and Manage Events, Exhibitions, and Activations Plan and manage events, exhibitions, and activations to drive customer engagement and lead generation. Develop and manage event budgets to ensure effective allocation of resources. Collaborate with vendors, agencies, and partners to support event planning and execution. Ensure effective event promotion and marketing to drive engagement. Analyse and report on event performance metrics to inform future event strategies. 3. Collaborate with Cross-Functional Teams Collaborate with cross-functional teams, including sales, customer service, and business development, to ensure alignment and coordination of offline marketing efforts. Develop and manage relationships with cross-functional team members to ensure effective collaboration and communication. Participate in cross-functional team meetings and discussions to ensure alignment and coordination of offline marketing efforts. Collaborate with cross-functional teams to develop and execute integrated marketing campaigns. 4. Develop and Manage Relationships with Vendors, Suppliers, and Partners Develop and manage relationships with vendors, suppliers, and partners to support offline marketing initiatives. Negotiate and manage contracts with vendors, suppliers, and partners to ensure effective allocation of resources. Collaborate with vendors, suppliers, and partners to support event planning and execution. Ensure effective communication and collaboration with vendors, suppliers, and partners to ensure successful offline marketing initiatives. 5. Analyse and Report on Offline Marketing Performance Metrics Analyse and report on offline marketing performance metrics, including event attendance, lead generation, and conversion rates. Develop and manage offline marketing dashboards and reports to inform future marketing strategies. Collaborate with cross-functional teams to Analyse and report on offline marketing performance metrics. Identify areas for improvement and develop recommendations for future offline marketing initiatives. 6. Manage and Allocate Offline Marketing Budgets Manage and allocate offline marketing budgets to ensure effective allocation of resources. Develop and manage offline marketing budgets to support event planning and execution. Collaborate with finance teams to ensure effective budgeting and forecasting. Identify areas for cost savings and develop recommendations for future offline marketing initiatives. 7. Ensure Brand Consistency and Integrity Ensure brand consistency and integrity across all offline marketing channels. Develop and manage brand guidelines and standards to ensure effective brand management. Collaborate with cross-functional teams to ensure brand consistency and integrity. Identify areas for improvement and develop recommendations for future brand management initiatives. 8. Stay Up to Date with Industry Trends and Developments Stay up to date with industry trends and developments to ensure offline marketing strategies remain effective and innovative. Participate in industry conferences and events to stay current with industry trends and developments. Collaborate with industry peers and thought leaders to stay current with industry trends and developments. Identify areas for improvement and develop recommendations for future offline marketing initiatives. Key Performance Indicator 1. Brand Awareness and Reputation 2. Event Attendance and Engagement 3. Lead Generation and Conversion Rates 4. Sales Revenue and Growth 5. Customer Satisfaction and Retention 6. Offline Marketing Return on Investment (ROI) 7. Team Performance and Development 8. Market Share and Competitiveness 9. Customer Acquisition and Retention 10. Offline Marketing Campaign Effectiveness Key Stake Holders to manage Internal Stakeholders CEO/MD/Directors Sales and Marketing Team Customer Service Team External Stakeholders Customers Partners and vendors Competitors Industry associations Media and press Other Stakeholders Board of Directors Regulatory bodies Industry analysts and researchers Qualification, Knowledge, Skills and Experience Required & Key Behavioural Competencies Qualification MBA or master’s degree in marketing or related field. Knowledge Offline marketing principles, practices, and techniques, including event management, exhibition management, and activation management. Skills Strong leadership and management skills. Excellent communication and interpersonal skills. Strategic thinking and problem-solving skills. Ability to drive innovation and creativity in marketing strategies and tactics. Collaborative and team-oriented mindset. Experience Minimum 8-12 years of experience in offline marketing, with at least 3-5 years in a leadership role. Proven track record in offline marketing, with a focus on brand management, and team leadership. Key Behavioural Competencies Strategic thinking and leadership. Excellent communication and interpersonal skills. Strong problem-solving and analytical skills. Ability to manage and prioritize multiple projects and tasks. Strong attention to detail and ability to deliver high-quality results. Ability to adapt to changing circumstances and priorities. Strong emotional intelligence and self-awareness.

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