B2B Performance Marketing Manager

B2B Performance Marketing ManagerHybrid | Full-Time | Mid–Senior LevelWe are hiring a B2B Performance Marketing Manager to lead demand generation initiatives and performance-driven acquisition strategies within a business-to-business environment.This job is intended for a marketing professional who understands long sales cycles, multi-touch attribution, and pipeline contribution. You should be comfortable working closely with sales leadership, aligning campaign strategy with revenue targets, and optimizing marketing investments based on measurable outcomes.Position OverviewAs B2B Performance Marketing Manager, you will be responsible for building and managing acquisition programs that generate qualified leads, support pipeline growth, and improve customer acquisition efficiency.Your work will connect marketing activity directly to sales performance and long-term account value.Core ResponsibilitiesDemand Generation StrategyDevelop and execute multi-channel B2B acquisition strategies.Align marketing initiatives with defined revenue and pipeline targets.Structure campaigns around ICP segmentation and buyer intent signals.Paid Media & Channel ManagementManage performance campaigns across platforms such as Google Ads, LinkedIn Ads, and other B2B channels.Optimize targeting, bidding strategies, and budget allocation.Implement structured testing to improve lead quality and cost efficiency.Pipeline & Revenue AlignmentWork closely with sales teams to ensure lead qualification standards are met.Monitor MQL, SQL, and conversion rates throughout the funnel.Support attribution modeling to measure marketing contribution to revenue.Data & OptimizationTrack KPIs including CPL, CAC, pipeline value, and ROI.Build reporting frameworks that provide clarity on performance impact.Continuously refine campaigns based on data insights.Marketing InfrastructureSupport CRM integration and marketing automation workflows.Improve lead nurturing systems and retargeting strategies.Strengthen analytics processes to improve forecasting accuracy.Required Experience5+ years of experience in B2B performance marketing or demand generation.Proven track record managing paid acquisition budgets in B2B environments.Experience working with CRM platforms and marketing automation tools.Strong understanding of multi-touch attribution and pipeline metrics.Analytical mindset with ability to translate data into strategy.Experience collaborating with sales leadership in structured environments.What We OfferA professional environment focused on measurable business growth.Clear alignment between marketing performance and revenue impact.Cross-functional collaboration with commercial leadership.Competitive compensation aligned with experience and contribution.

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