Brand Manager

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred croresRequirement -We are looking for candidates from Tier 1/Top B-SchoolsPost MBA (Full Time) 2-6 years of experienceRoles and Responsibilities: Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)To create an effective product portfolio for the business by understanding the present and future business opportunitiesTo create and manage world-class real estate brands using advertising and other marketing toolsBrand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantityTo provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basisKRA / Success Measures-Targeted Gross Contribution according to the business plan, expressed in terms of value and percentage-Qualitative evaluation of each project's marketing inputs and sales speed (number of units sold monthly versus target)-Increase the value of your brand and your ability to charge more.-Brand: % increase in actual brand spending over target budget % change in public perception of target brand attributes as determined by a third-party survey-Changes in competitor prices and the speed of sales transactions (response time in days)The team strives to create a multifaceted and unique approach to brand building, starting with product conceptualization, creating a unique product positioning and marketing strategy, and overseeing a variety of marketing initiatives and customer interactions up until the point of customer handover.The group has established itself as a leader in branded real estate, providing a consistent brand experience across customer touchpoints, and it firmly believes in using /"brand/" as a differentiator. In order to overcome obstacles in a constantly changing and dynamic environment and contribute significantly at the brand, category, and company levels, we have made an investment in assembling a solid and competent team.Competencies: Building brand strategy New product development Effective consumer understating Brand communication development Go-to-market strategy Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time Adaptable to different / rapidly changing circumstances Ability to manage client conversation & manage relationships

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