Job Title:
Digital Manager
Company: Foodlink F&B Holdings India Ltd.
Location: Mumbai, Maharashtra
Created: 2026-02-19
Job Type: Full Time
Job Description:
Experience Required: 2+ Years in the digital space.We aren’t just a company; we’re a collection of flavors, experiences, and obsession-worthy restaurants. Our Marketing department is a high-energy kitchen of ideas! We don’t just /"post/", we serve up digital experiences that make people’s mouths water. If you love food as much as we do and get a genuine thrill from seeing a packed dining room, you’re exactly who we’re looking for.1- Social Media & Content /"Cravings/"This is where the magic happens! You’ll be managing the digital front-of-house for our restaurant brands.The Feed: Full management of all social media platforms. You’re the voice of the brand!The Menu: Planning a monthly /"content menu/" of scrolling-stopping Reels, food-porn photography, and behind-the-scenes Stories.The Table Talk: Jumping into the comments and DMs to build a community of regulars who love our food as much as we do.2- The Influencer /"Foodie/" NetworkWe want the city’s best creators sitting at our tables.Scouting: Finding the real foodies and creators whose aesthetic matches our brands.The Invite: Handling outreach, negotiating /"dinner-on-us/" exchanges or paid Collabs, and making sure the vibe is right.The Review: Tracking the hype, seeing how many people walked through our doors because of that one viral post.4. Your Digital Storefront (Google Business)Our Google listing is our digital /"Open/" sign.Profile Glow-Up: Keeping our hours, menus, and food photos updated and appetizing.Five-Star Vibes: Encouraging guests to leave glowing reviews and responding to feedback with grace and personality.Local Post-Its: Weekly updates on Google to announce happy hours, new seasonal dishes, or weekend events.5. Paid Ads: The Growth EngineTurning /"scrollers/" into /"diners/" using targeted digital ads.The Hook: Running Meta and Google ads that target hungry locals exactly when they’re deciding what’s for dinner.The /"Come Back/" Ad: Setting up retargeting ads for people who checked out our menu but didn't book a table yet.The Budget: Managing the spend to make sure we’re filling seats as efficiently as possible.6. YouTube: The Big ScreenRepurposing the kitchen energy for the world to see!Channel Mastery: Organizing our video content into binge-worthy playlists (Recipes? Chef spotlights? Launch parties?).Shorts Strategy: Fast-paced, high-energy clips of sizzling pans and clinking glasses to leverage the YouTube algorithm.SEO for Video: Crafting titles and tags that make our food content impossible to miss.