Sr. Marketing Manager

Senior Marketing Manager – Growth & Demand GenerationCompany: vCampusITEmployment Type: Full-TimeWork Mode: Hybrid / Remote (Mumbai, Austin Tx)Industry: Technology Services | SaaS | Higher Education ITAbout vCampusITvCampusIT is a fast-growing technology solutions partner specialising in digital transformation, managed services, cloud platforms, cybersecurity, IT infrastructure, higher-education automation, and enterprise technology services across global markets. We are building cutting-edge solutions and expanding our service ecosystem - and we are looking for a leader who can help shape the future of our IT operations and innovation initiatives.About the RolevCampusIT is looking for a Senior Marketing Manager who knows how to build, scale, and optimize revenue-focused marketing engines-not just campaigns.This role is for someone who understands the full sales funnel end-to-end: from awareness → lead capture → qualification → sales enablement → conversion. You’ll work closely with sales leadership, and delivery teams to turn strategy into measurable pipeline and revenue impact.Key ResponsibilitiesGrowth & Funnel OwnershipDesign, build, and optimize end-to-end sales and lead-generation funnels (Inbound + Outbound).Own funnel metrics: MQLs, SQLs, CAC, conversion rates, pipeline velocity.Continuously test, iterate, and scale channels that drive qualified leads.Demand GenerationExecute multi-channel demand programs across:LinkedIn (organic + paid)Email marketing & automationContent-led inbound (case studies, whitepapers, landing pages)Performance marketing (where applicable)Build ICP-driven campaigns aligned to sales priorities.Sales EnablementPartner closely with sales to:Define lead qualification criteriaImprove handoff from marketing to salesCreate sales enablement assets (pitch decks, one-pagers, case studies)Ensure marketing efforts translate into real conversations, not vanity metrics.Marketing Operations & ToolsSet up and manage CRM & marketing automation workflows (HubSpot, Zoho, Salesforce, or similar).Implement tracking, attribution, and reporting dashboards.Build repeatable, scalable marketing processes.Brand & Positioning (Secondary but Important)Sharpen messaging and positioning for vCampusIT offerings.Ensure consistent narrative across website, LinkedIn, outreach, and proposals.Support thought leadership initiatives (especially for founders and leadership).Required Qualifications6–10+ years of experience in B2B marketing, growth marketing, or demand generation.Proven track record of building and scaling sales/lead funnels.Strong understanding of:B2B buyer journeysLead qualification frameworksConversion optimizationHands-on experience with CRM and marketing automation tools.Comfortable working in fast-moving, founder-led environments.Preferred ExperienceExperience in IT services, SaaS, or technology consulting.Exposure to US or global B2B markets.Experience marketing to enterprise or institutional clients.Ability to balance strategy with hands-on execution.Experience managing technology for multi-site, hybrid, or global teams.Ability to convert strategy into actionable delivery.Excellent communication and executive stakeholder management skills.Experience working with U.S. Higher Education institutions (especially public or private universities).Familiarity with AI, data governance, and digital transformation in academic environments.Experience operating in hybrid / distributed campus models.Proven ability to translate complex technology concepts for non-technical stakeholders.What Success Looks Like in This RolePredictable, qualified leads flowing into the sales pipeline.Clear visibility into funnel performance and ROI.Tight alignment between marketing and sales.Marketing seen as a revenue driver, not a support function.Why Join vCampusITWork with premier Higher Education institutions in the U.S.Influence long-term digital strategy at the executive level.Hybrid work model with strong leadership visibility.Opportunity to build scalable, future-ready campus technology ecosystems.Competitive leadership-level compensation package.Performance-based incentives and growth opportunities.Fast-growing global organization with innovation-first cultureOpportunity to lead transformation from early stagesDirect influence on business, strategy, and technology roadmapPersonality TraitsStrategic thinker with strong execution discipline.Hands-on, proactive problem solver.Leadership maturity with ability to influence and inspire.Thrives in fast-paced, growth-stage environment.What We’re Looking For:✔ Ability to scale teams, improve processes, and drive transformationIf you’re an execution-focused technology leader who loves solving enterprise complexity - we want you on our team.

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