Search Engine Optimization Specialist

About the RoleWe are hiring a data-driven SEO & AI Search Optimization Manager who understands both traditional SEO and next-generation AI search optimization (AEO) — making our brands appear not only on Google, but also in ChatGPT, Perplexity, Gemini, and conversational search platforms like Reddit and Quora.This role is ideal for someone who understands how SEO, content, and community-led search influence eCommerce sales.Key ResponsibilitiesTraditional SEOBuild and execute SEO strategy across technical, on-page, off-page, and content.Product page & collection page optimization for Shopify / eCommerce.Conduct keyword research, competitor benchmarking, and search intent mapping.Create SEO content clusters (blogs, landing pages, FAQ hubs).Run technical SEO audits (indexing, schema, crawlability, speed).Track organic performance via GA4, GSC, SEMRush/Ahrefs.Off-Page SEO (Authority & Trust Building — Strong Focus)Goal: Build authority through link earning, reputation, and brand signals that search engines + AI models trust.Lead digital PR and link acquisition through outreach, brand mentions, and authority-building initiatives.Build backlink partnerships with blogs, niche publishers, media outlets, review platforms, and comparison sites relevant to the product category.Create link-worthy content assets such as data stories, product insights, guides, infographics, comparison pages, and evergreen resources that attract natural backlinks.Manage and improve brand reputation on third-party sites (review platforms, listings, citations).Community SEO (Reddit + Quora):Participate in niche threads/subreddits and answer real user questions with value and insights (not promotional posts).Generate discussions that lead users to discover the product organically.Position brand-related content to be referenced in AI-generated answers (ChatGPT / Gemini / Perplexity).Quality Over Quantity:Focus on contextual, relevant backlinks from high-authority domains.No spammy or mass link-building — only clean, strategic, reputation-driven Off-Page SEO. AI Engine Optimization (AEO — AI Search SEO)Optimize content to appear in AI answer engines (ChatGPT, Gemini, Perplexity).Implement entity-based SEO and structured data strategies.Influence how AI tools surface responses by building authoritative, referenceable content.Create content targeting zero-click searches, snippets, and AI summaries.AI + Non-Google Search (Reddit + Quora)Identify high-intent conversations on Reddit and Quora and insert brand authority intelligently.Create value-led answers that rank inside threads and appear in AI summaries.Monitor trends and pain points to fuel content development.Build brand presence where actual purchase decisions happen — in communities, not just on Google. Analytics & ReportingBuild dashboards and track performance toward organic revenue growth.Present insights and monthly performance to internal/client teams.Requirements3–6 years of SEO experience (eCommerce experience preferred).Proficiency with GSC, GA4, SEMRush/Ahrefs, Screaming Frog.Strong understanding of SEO content strategy and technical SEO fundamentals.Experience using AI tools to accelerate SEO workflows.Preferred SkillsSchema/Structured data implementation (JSON-LD).Familiarity with Shopify SEO apps and content automation workflows.Understanding of how Reddit/Quora impacts SEO and AI search visibility.Success MetricsOrganic revenue contribution.Ranking improvements for high-intent keywords.Brand visibility inside AI search results and Reddit/Quora threads.

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