Omnichannel Marketing - Lead

Job DescriptionRole: Omnichannel Program ManagerReporting to: Sr VP -Operations & StrategyLocation: Mumbai About UsVML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world’s most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices — powered by deep data and technology expertise.For more information, visit .Key ResponsibilitiesLead and scale the company’s omnichannel strategy across Emerging Markets, ensuring a consistent, insight-led, and compliant customer experience while enabling local flexibility. This global leadership role defines direction, strengthens enterprise tech and AI enablement, and drives cross-market adoption and measurable impact.• Define and execute the global omnichannel vision and roadmap aligned with client’s business and brand priorities.• Lead enterprise-level tech enablement, ensuring scalable and interoperable MarTech/CRM capabilities (SFMC, Veeva, Tealium, etc.).• Champion AI-driven engagement, personalization, and decisioning across channels and markets.• Establish and evolve global-to-local operating models (RACI, governance, intake, prioritization) for consistency and agility.• Drive adoption through structured enablement, training, and a community of practice to uplift market capability.• Partner with Product, Tech, and Data teams to ensure orchestration, measurement, and consent management are integrated and future-ready.• Monitor performance and value realization; identify gaps, share insights, and scale proven approaches globally.• Ensure compliance-by-design with medical, legal, regulatory, and responsible AI standards.Skills & Competencies• Extensive experience leading global omnichannel or digital transformation initiatives.• Proven success in enterprise program leadership and senior stakeholder engagement.• Expertise in CRM/MarTech ecosystems, data platforms, and AI-driven engagement models.• Strong capability in change management, adoption planning, and capability building.• Strategic thinker with ability to connect customer experience to measurable business outcomes.• Excellent communication and storytelling skills; able to simplify complexity and drive action.

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