Social Media Manager

Social Media Manager(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)At Universal Education, social media isn’t just about posts and reels — it’s about building communities, shaping perception, and driving trust at scale.We’re looking for a Social Media Manager who can think like a brand custodian, act like a growth marketer, and collaborate like an agency partner — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios.If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you scale, ownership, and impact.What You’ll OwnThis is a group-level leadership role, responsible for shaping and driving social media strategy across:All Stellarworld School campusesAll Universal SchoolsOther K–12 brands under UniversalColleges under Universal EducationUniversal SkillTech UniversityEach brand has its own personality. Your job? Create one strategic backbone — while letting every brand sound like itself.What You’ll DoOwn the big picture: Define and drive the overall social media vision and strategy across brandsLead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)Keep brands sharp: Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativityBe present where it matters: Guide and review social coverage of school, college, and university eventsMake data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impactProtect the brand: Ensure timely community engagement, issue management, and reputation hygieneCollaborate like a pro: Work closely with internal marketing, design, and leadership teamsScale influence: Oversee influencer collaborations and evaluate what actually moved the needleWho You Are8+ years in social media / digital marketingHave worked closely with agencies — either as a client or from inside an agency (mandatory)Comfortable managing multiple brands at once without dropping quality or sanityDeep understanding of Instagram, Facebook, LinkedIn, performance metrics, and platform behaviourStrong at storytelling + structure — creative, but never chaoticA natural planner, clear communicator, and confident leaderWhy This Role Is DifferentReal ownership — not just executionPortfolio scale — schools, colleges, universities, multiple audiencesCreative + strategic balance — you’re not just managing feeds, you’re shaping narrativesPerfect crossover role for agency professionals ready to go in-house

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