Senior Marketing Manager

Job Role- Senior Marketing Manager ( Luxury Brand) Location: Mumbai (Kanjurmarg)Experience: 6-12 YearsBudget:10-15 LPAWhat would you be required to do?Creative Strategy & Briefing • Collaborate with creative agencies to develop clear, insightful briefs aligned with business objectives• Participate in concept development and ensure creative alignment with brand positioningCreative Review & Approval • Evaluate and provide constructive feedback on campaign content, creatives, artworks, and digital assets• Approve final deliverables to maintain brand consistency and qualityMedia Planning & Campaign Execution • Strategically plan media mix (digital, print, PR, OOH, etc.) to maximize ROI and achieve campaign goals• Monitor performance and adapt strategies as neededProduction Coordination • Liaise with shoot and post-production teams to ensure high-quality visual content aligned withcampaign needsBrand Representation & Strategic Collaborations • Represent the brand in front of architect and designer communities to build marketing partnerships• Ideate and lead marketing collaborations with luxury brands, influencers, and high-profilepersonalitiesEvent Planning & Management • Conceptualize, plan, and execute exclusive events to elevate brand presence and engage target audiencesMedia & Public Relations • Drive PR efforts including press releases for product launches and major brand activities• Maintain strong relationships with key media outlets (e.g., Vogue, AD, Elle, HELLO!) for brand and event collaborationsData-Driven Marketing • Develop and optimize marketing strategies based on campaign analytics, market insights, andperformance metricsDigital & Performance Marketing • Oversee social media marketing strategies and content calendars across all relevant platforms• Manage website content, oversee SEO initiatives, and ensure best practices in digital visibilityAgency & Vendor Management • Coordinate with external vendors, agencies, and creative partners to fulfill diverse marketingrequirementsWhat skills we are looking for?• Education:o MBA in Marketing.• Experience:o Minimum 6-12 years of experience in marketing, within the luxury brandso Proven track record in marketing to HNIso Experience in developing and executing integrated marketing campaigns, including digital,social media, and traditional channels.o Strong understanding of the interior design industry or similar luxury industry is highlypreferred.• Skills:o Creative vision and a keen eye for detailo Understanding of luxury branding and marketing strategies and consumer preferences.o Excellent communication skills- written and verbalo Strong grasp of social media platforms and digital marketing strategies.Please share your CV at ananyatalentcorner30@

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