Influencer Marketing Manager

Company DescriptionCreativefuel Pvt. Ltd. is a distinguished creative agency celebrated for its fusion of bold storytelling, creative strategy, and cultural insights. With over 300 team members, the company has executed 3000+ campaigns and collaborated with more than 350 brands, including Myntra, Nykaa, Realme, and Amazon miniTV. Known for acquisitions such as MissMalini and Onemotion Group, Creativefuel thrives on bold thinking, originality, and impactful ideas that resonate with real audiences, Creativefuel creates a dynamic environment ideal for individuals seeking to be part of an innovative and growth-oriented culture.Job Title: Influencer Marketing Manager Location:  MumbaiJob Type: Full-TimeExperience Level: 2-5 YearsDepartment: MarketingRole DescriptionWe are looking for a creative and enthusiastic Influencer Marketing Manager to lead and execute our influencer partnerships and campaigns. The role requires someone who can build strong relationships with creators (Micro+ Macro+ Celebs) across platforms, strategize impactful campaigns, and measure performance to ensure ROI. You will be the bridge between our brand and the creator economy, helping us drive awareness, engagement, and conversions through authentic collaborations.ResponsibilitiesStrategy & PlanningDevelop and implement a comprehensive influencer marketing strategy aligned with brand and business objectives.Identify opportunities to leverage influencers for product launches, campaigns, and brand storytelling.Conduct competitor benchmarking and stay up to date on industry trends, platform updates, and influencer best practices.Influencer Identification & Relationship ManagementResearch, shortlist, and onboard influencers (micro, macro, and celebrity) across all social media platforms.Build and nurture long-term relationships with influencers, talent managers, and agencies.Negotiate contracts, deliverables, timelines, and budgets with influencers.Campaign ExecutionPlan, brief, and coordinate end-to-end influencer campaigns (from ideation to execution).Ensure influencer content is aligned with brand guidelines, campaign objectives, and legal requirements (disclosures, copyrights, etc.).Collaborate with internal creative, social, and performance teams for integrated marketing efforts.Analytics & ReportingTrack and measure campaign performance (reach, engagement, conversions, ROI).Prepare detailed reports with actionable insights and recommendations for future campaigns.Use data to optimize influencer partnerships and campaign strategies.Core Skills Required2-5 years of proven experience in influencer marketing, social media, or digital marketing agencies.Prior experience managing large-scale influencer campaigns or working at an influencer/creator agency is a plus.Strong knowledge of the influencer landscape across multiple platforms (Instagram, YouTube, LinkedIn, X (Twitter), Facebook).Excellent negotiation, communication, and relationship-building skills.Strong project management skills with ability to manage multiple campaigns simultaneously.Creative thinker with a passion for storytelling, pop culture, and trends.

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