Rural Marketing Manager

Location: Mumbai (with travel across Maharashtra) About Bharat IntelligenceBharat Intelligence is building India’s first AI-powered Rural Labour Operating System — organising 14 crore agricultural labourers into a structured, skilled and dignified workforce. Our mission is to become Maharashtra’s labour grid for agriculture, ensuring farmers get timely, high-quality labour and workers receive stable, predictable incomes.We are growing rapidly across Maharashtra’s horticulture belts and are looking for a Marketing Manager to lead our full-funnel growth engine across both farmers (demand) and labour (supply).Role OverviewThis role owns the end-to-end demand generation charter for our labour marketplace. You will design and execute Bharat Intelligence’s full omni-channel acquisition strategy — across digital, WhatsApp, video, rural on-ground channels and partnerships — while also shaping our brand narrative across Maharashtra.This role requires someone who can blend creativity with analytical rigour, understands rural behaviour, and is comfortable spending time on the ground. You will work directly with the CEO and cross-functional teams to build a predictable pipeline of farmer bookings and labour onboarding.Key ResponsibilitiesOmni-Channel Demand GenerationDevelop and manage a holistic growth strategy to acquire both farmers and labourers. This includes WhatsApp outreach, YouTube and short-form video, Meta and Google advertising, rural activations, missed-call funnels, voice campaigns and village-level engagements.Campaign Planning & ExecutionPlan thematic and seasonal campaigns aligned with the agriculture calendar. Produce high-quality content in Marathi, manage creatives, build funnels, set up campaigns and convert leads to active users.Performance & AnalyticsOwn all growth metrics. Build dashboards, analyse campaign data, monitor CAC, conversion rates and retention. Run structured A/B tests and continuously optimise channels.Rural Marketing & Field ActivationWork closely with ground teams to execute offline strategies: village meetings, poster campaigns, partnerships with CSC operators, mandis, sarpanch networks and targeted outreach in tribal and agricultural clusters.Content & Brand NarrativeDevelop farmer-friendly and labour-friendly content that builds trust. Create videos, scripts, case studies, reels, WhatsApp flows and simple explainers that communicate our services clearly in Marathi.Cross-Functional CollaborationPartner with Operations, Sourcing, Product and Leadership to understand demand cycles, identify high-opportunity clusters and align marketing strategy with field execution.What We Are Looking ForMust-Have Qualifications3–6 years of experience in marketing, growth or demand generationStrong command of Marathi (speaking + writing)Experience executing digital marketing campaigns across WhatsAppComfortable with rural customer segments and India’s vernacular audiencesStrong analytical skills with experience building dashboards and interpreting dataAbility to write and create content independentlyWillingness to travel 20–30% of the time to rural districtsPreferred QualificationsExperience in agritech, gig-economy, blue-collar or marketplace companiesFamiliarity with WhatsApp automation, voice AI or call-centre-driven funnelsExposure to rural fieldwork, community outreach or social behaviour insightsVideo-first content creation skills (shooting/editing on phone is a plus)What This Role OffersThe opportunity to build Maharashtra’s first agricultural labour demand engineHigh ownership, direct collaboration with the CEO and CTOA fast-growing environment with the ability to scale into a Head of Marketing roleMeaningful impact on thousands of farmers and labourers across the stateHow to ApplyEmail your CV and work samples to Subject: Application – Marketing Manager

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