Job Title:
Search Engine Optimization Specialist
Company: Traya
Location: Mumbai, Maharashtra
Created: 2025-12-26
Job Type: Full Time
Job Description:
Responsibilities (Expanded)- Editorial SEO Tasks: Help define topic clusters, own keyword research, prioritise blog briefs, and build content calendars that align with traffic potential and search behaviour. - Tech SEO Ownership: Identify and work with the Product and the Tech team to solve technical gaps - from CWV fixes to sitemap and crawl budget issues. You’ll work directly with the dev team to ensure nothing blocks performance. - AI Overview & Featured Snippets Optimization: Deep-dive into query clusters that get picked up by Google’s AI layers. Test formats, paragraph styles, and structure to improve citation chances. - On-Page Content Structuring: From internal linking logic to heading optimization and live uploads - ensure every published blog or landing page is SEO-optimized before it goes live. - Backlink & Mention Planning: Align with the ORB team and backlink vendors to ensure quality citations and contextual mentions are landing every month - and they’re actually driving relevance.Requirements- 1-5 years of hands-on SEO experience - you should’ve ranked sites before, not just managed agencies - You understand AI Overview mechanics, have tested formats that work, and know what “structured clarity” means - You have a bias for execution, can handle velocity, and are okay with being the one held accountableLocation: Mumbai (Malad west)Experience: 1-5 years