Digital Content & Social Presence Lead

About the RoleWe’re looking for a visionary digital brand leader who doesn’t just manage social media—but shapes culture, builds perception, and defines the voice of the organization in the public domain.This is a key role for someone who understands reputation, influence, digital storytelling, and how to position a brand as aspirational, trustworthy, and unforgettable.You will own and elevate the organization’s brand presence across all digital touchpoints—social media, blogs, substack, podcast platforms, leader profiles/executive visibility, and strategic storytelling. If you’re someone who sees social not just as posts, but as brand power, this role is built for you.Key ResponsibilitiesBrand Strategy & Digital Leadership- Develop and own a holistic social digital brand strategy that strengthens organizational equity, trust, and visibility. - Architect the brand’s voice across social platforms, web content, thought-leadership pieces, internal updates, and executive communications. - Identify opportunities to elevate brand building through trends, strategic partnerships, influencer engagement, and digital storytelling.Social Media Excellence- Lead the full social ecosystem—LinkedIn, Instagram, YouTube, X, Substack, and emerging channels. - Create powerful, insight-led content that positions the brand as modern, credible, and ahead of the curve. - Ensure high-quality, aesthetic, brand-consistent communication across all formats—videos, reels, micro-content, podcasts, newsletters, blogs.Reputation Building & Executive Visibility- Shape and amplify the digital presence of senior leaders and the brand both. - Build strategic content that highlights thought leadership, culture, values, and business achievements. - Enhance trust, transparency, and brand perception through purpose-driven content.Content Intelligence, Analytics & Growth- Track performance, analyze audience behavior, and use data to refine strategy. - Benchmark against global leaders across industries (luxury, tech, lifestyle, finance). - Continuously innovate content formats to maximize reach, relevance, and engagement.Collaboration & Stakeholder Management- Work closely with Marketing, HR, Communications, Strategy and Business leaders. - Partner with agencies, production teams, and creative partners to deliver world-class content. - Ensure governance, quality, and consistency across every digital and social channel.Key Skills & Attributes- Strong writing and communication skills with a sharp sense of brand voice and aesthetics. - Ability to translate complex business topics into compelling, humanized stories. - Experience in managing agencies, creators, and cross-functional partners. - Strong analytical capabilities—fluent in metrics, insights, and data-driven storytelling.Qualifications & Experience- 4 - 7 years of experience in digital brand, social media leadership, or digital communications. - Proven track record of building or scaling social presence for a brand, leader, or organization. - Deep knowledge of digital culture, trends, storytelling styles, and platform algorithms.Why Join UsAt 360 ONE — one of India’s largest and most respected wealth and asset management firms — content and social are at the cusp of disproportionate growth.This is not a routine social media role—this is a brand-defining, reputation-shaping, high-visibility leadership position.You will:- Build and own the digital personality of a respected organization. - Work directly with senior leaders and decision-makers. - Create content and campaigns that influence perception at scale. - Shape the cultural and digital presence of a brand that values creativity, authenticity, and excellence.If you're passionate about shaping narratives, driving influence, and building brands with purpose— this is your platform.

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