Senior Manager Digital Marketing (CHC)

Job Title: Senior Manager - Digital Marketing (Consumer Healthcare)Business Unit: Consumer HealthcareLocation: Sun House, Goregaon East, MumbaiAt Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.Are You Ready to Create Your Own Sunshine?As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”Position Summary:Sun Pharma Consumer Healthcare is seeking a dynamic Digital Marketing Manager to drive digital-first and e-commerce–dominated brand launches across Revital and Prohance. This role will be responsible for:- Leading A+ content & product listings across Amazon, Flipkart, Q-commerce & other key partners - Driving full-funnel integrated digital demand generation campaigns (Develop Implement Track) - Building scalable influencer marketing programs to drive consideration on brands - Strengthening brand discoverability through search, content, SEO & retail media - Monitoring sales performance, conversion metrics & ROI to fuel continuous optimizationThe role requires strong digital-first thinking, analytical capability, and a hands-on approach to campaign execution and growth.Key responsibilities:Digital & E-Commerce Launch Leadership:- Partner with Brand Managers to design and execute digital-first GTM plans for new launches under Revital & Prohance. - Coordinate with marketplaces and Q-commerce platforms for launch visibility, retail media plans, and content readiness. - Build and refresh brand storefronts and manage digital shelf excellence.A+ Content, Listings & Digital Shelf Management:- Own creation, optimization and governance of A+ content, enhanced brand content, and product detail pages across platforms. - Work with Creative, Copywriting & Design partners to develop images, videos, infographics, SEO-friendly copy, and comparison charts. - Benchmark competitor content regularly and maintain best-in-class listing hygiene. - Ensure consistency of brand tonality and adherence to regulatory norms across all listingsFull-Funnel Digital Campaigns & Demand Generation:- Plan and execute always-on & burst campaigns across digital platforms—Meta, Google, YouTube, Amazon Ads, Influencers & Affiliates. - Build full-funnel digital ecosystems spanning Awareness → Consideration → Conversion → Retention. - Own performance marketing strategy for ecommerce & D2C: CPC, ROAS, new-to-brand recruitment, remarketing. - Collaborate with media agencies to track campaign effectiveness, viewability, CTR, conversions & revenue contribution.Influencer & Content Marketing:- Identify, onboard and manage influencers, creators & category experts across formats (Reels, YT videos, product reviews). - Build influencer playbooks for new launches, RTBs and category stories. - Manage barter, paid & affiliate-driven influencer collaborations. - Track creator performance, content quality and downstream impact on awareness, consideration & sales.Brand Discoverability (Search, SEO, Platform Media & Content):- Drive search optimization across Amazon, Flipkart, and Google (keyword research, ranking, bids, content strategy). - Enhance discoverability through retail media planning on Amazon, Flipkart Ads, Zepto Ad Manager, BigBasket Ads etc. - Leverage content marketing to boost organic visibility—blogs, videos, Q&A, review management & UGC. - Monitor organic rankings, share of search, and category shelf placement.Sales Analytics, Insights & ROI Measurement:- Track platform-wise sales, traffic, conversions, ratings/reviews, and share metrics. - Develop dashboards for weekly performance reviews: - ROAS - CAC - ACOS (Amazon) - NTB % - Product page conversion % - Review sentiment - Partner with finance & ecommerce teams for accurate forecasting and ROI benchmarking. - Identify growth levers using cohort analysis, funnel drop-offs, media efficiency and competitive pricing insights.Cross-Functional & External Collaboration:- Work closely with Brand, E-com, Creative, Insights, Sales, SCM & Packaging teams to execute digital projects. - Manage agencies across creative, performance media, influencer networks and platform partners.Educational Qualification: MBA/PGDM in Marketing, Digital Marketing or related fields.Experience: 7–8 years in Digital Marketing / E-Commerce Marketing- Experience in consumer brands, D2C, FMCG, health & wellness preferred. - Experience of designing and executing 360-degree digital marketing campaigns at scale - Demonstrable experience in translating consumer insights into memorable digital campaigns - Experience in identifying consumer journey touch points and devising digital campaigns that engage, inform and motivate - Deep understanding of the workings of digital platforms such as YouTube, Search, Meta, OTT etc. - media buying, planning and user targeting options on these platforms - Demonstrable experience leading and managing Online Video campaigns, SEO/SEM, Influencer marketing social media and display/programmatic advertising campaigns - Experience of planning and executing performance marketing campaigns preferably for e-com business/D2C - Experience of building digital content for social media and website - Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater) – preferable. - Experience in setting up and optimizing Google Adwords, FB, Insta and YouTube campaigns - Experience of managing media and digital agencies - Basic knowledge of HTML, tags and search console’s development - Strong analytical skills and data-driven thinkingYour Success Matters to UsAt Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

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