B2B Digital Marketing Manager (MUMBAI BASED) | Food Regulatory Tech

B2B Digital Marketing Manager | Food Regulatory TechLocation: Mumbai | Full-time | Sector: AI + Food Labelling Regulations + Export Labelling ComplianceLabelBlind® is India’s 1st AI-driven digital food labelling compliance platform, serving food manufacturers, exporters, and global brands across 30+ regulatory markets. As we scale our regulatory technology capabilities and global footprint, we are looking for a dynamic marketing professional who can strengthen our digital presence, build domain authority, and accelerate lead generation through high-quality content, SEO, brand building, and events.KEY RESPONSIBILITIES1. SEO & Domain Ranking- Develop and execute SEO strategy to increase organic visibility for food labelling, compliance, and export regulation keywords. - Improve domain authority and SERP rankings through content optimisation, backlinking, and technical SEO improvements.2. Content Writing & Brand Storytelling- Create high-quality thought leadership content: blogs, regulatory explainers, whitepapers, case studies, webinar summaries, landing pages. - Maintain consistent brand voice across digital assets.3. Social Media Management- Plan, create, and schedule posts on LinkedIn4. CRM & Enquiry Management- Own the marketing CRM pipeline—capture leads, assign workflows, track conversions. - Monitor inbound enquiries from website, webinars, expos, and paid campaigns. - Coordinate with Sales to ensure timely follow-ups and qualification of leads.5. Expos, Trade Fairs & PR- Plan and execute industry events, exhibitions, webinars, and product demos. - Manage PR activities—press releases, media interactions, brand announcements.6. Email & Mailer Campaigns- Design segmented mailer campaigns for new leads, exporters, compliance professionals, and enterprise clients.7. Consumer Personas & Sales Enablement- Build detailed buyer personas across food manufacturers, exporters, QA teams, and regulatory heads. - Develop sales talk tracks, pitch scripts, product benefit sheets, and onboarding narratives.8. Prospect Proposal Drafting- Draft and refine business proposals, capability decks, and solution notes. - Collaborate with Founders and Sales to customise proposals for global markets.SKILLS & QUALIFICATIONSEssential- 2–6 years of experience in B2B Marketing (preferably SaaS, Food Tech, Compliance, or Enterprise Solutions). - Strong SEO knowledge—tools like Google Search Console, SEMrush, Ahrefs. - Excellent written English with an ability to convert complex regulatory topics into simple narratives. - Hands-on experience with CRM tools (HubSpot, Zoho, Salesforce). - Proven ability to manage social media and content calendars.Why Join Us?- Work at the forefront of food-tech and AI compliance - Be part of a mission-driven company solving real problems for global food brands - Learn directly from founders and work with top-tier clients - Make measurable impact — on the company, your career, and the future of food safety

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