Program Manager (Digital Marketing Agency)

Title: Program Manager – New & Emerging BusinessRole Objective:Lead the development and expansion of strategic COEs, with the AIInnovation Lab as the primary focus, driving innovative practice areasincluding CRO, ASO, YouTube SEO, Paid Marketing, Website development,Content Marketing and Premium Link building. The role has direct revenuegrowth responsibilities.Key Responsibilities:● Establish and launch the AI Innovation Lab as the flagship COEpractice, overseeing strategy, execution, and performance.● Develop and scale additional COEs (CRO, ASO, YouTube SEO, PaidMarketing, Website development, Content Marketing and PremiumLink building), building expert teams, and driving adoption acrossthe organization.● Define and execute go-to-market strategies for each COE,collaborating with sales, product, and marketing.● Set and own revenue targets for all practice areas, ensuringconsistent growth and profitability.● Lead cross-functional teams to deliver client solutions, manageresource allocation, and ensure timely delivery of outcomes.● Stay abreast of industry trends, AI innovation, and digital bestpractices to maintain thought leadership and competitive advantage.● Build strong partnerships with internal stakeholders, clients, andexternal vendors.● Measure, report, and communicate performance metrics for eachCOE, recommending improvements and scaling successes.Ideal Candidate Profile:● Proven experience in digital marketing, AI initiatives, or innovationlabs.● Track record of strategic program management, COE or practice areaexpansion, and revenue achievement.● Ability to lead multidisciplinary teams and manage cross-practicecollaborations.● Excellent stakeholder management, presentation, and client-facingskills.● Entrepreneurial mindset with passion for building and scalinginnovative solutions.Performance Metrics:● COE launch milestones achieved● Revenue growth against targets● Client adoption rates across COEs● Innovation outputs and process optimizationsPreferred Qualifications:MBA or equivalent degree in Marketing, Business, or related field.Prior experience in scaling a digital agency or marketing services or AIservices company.

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